Those who have done online marketing for a while will agree that video is a very powerful marketing tool but it can also be like a double-edged sword. This is because many people get stuck when it comes to creating the video.
It doesn't have to be that hard though. With a few easy-to-use tools you can be creating your own videos in no time. In this article, you are going to learn 5 great online video creation tips that will help you get more traffic to your website and hopefully more income.
Tip #1 - The Subject Of Your Video
The first step - before you create anything - is to decide what topic you're going to cover in the video. The hotter the topic you pick, the better chance you have of the video going viral. This doesn't have to be a bunch of hype though. If your video can bring out a strong controversy, you are bound to get a lot of viewers who may agree or disagree with your point of view. Strong feelings for or against your topic can encourage those who support it or who hate it to not only respond to your video but to share it with others.
Tip #2 - Creating Your Video
You don't need to make a Hollywood type of video in order to get a lot of online traffic. You can use methods as simple as a screen capture video, that showcases a product or that directs the one watching your video through a PowerPoint presentation. It doesn't have to cost a fortune to get started, use Camtasia (30 day trial) or a free program like Camstudio to get started. Either of them will get you up and running at no cost.
The software is very easy to use. Simply press record, start to talk on your subject material, then view the result. And remember to keep it short and sweet. The shorter your video the more likely people will be to watch the entire thing.
Tip #3 - How to Post Your Video
With YouTube being the giant of video sharing sites, you will naturally want to post your video with them. But there are lots of other sites that also have a pretty good sized following, so it's worth taking the time to submit to several of the larger sites, such as:
- Vimeo
- Google Video
- Metacafe
- Revver
- Stickam.
Tip #4 - Promoting Your Video
The next step is to get the word out about your video. There are several ways to do this, including:
- Facebook
- Twitter
- Your email list
- Your blog. Basically, anywhere you have a group of people following your updates, send them a link to your video. Don't be shy about asking people to do you a favor by subscribing to your channel or clicking on "like". These actions all help the video go viral quicker, because it will end up being shared with all your friends' friends. With any luck the people who your friends share your video with will in turn share it with even more people. You'll find your video reaching "critical mass" by using these steps.
Tip #5 - Don't Give Up
You can't expect that every video you post is going to be a success. The most effective method is to never give up. Post new videos. Keep your current postings alive by replying to the comments people leave in response to your video. Keep your old videos fresh in people's minds by continually promoting them. The tipping point for sending your video viral can be reached by consistently following these methods that will increase your videos views and comments. Which will wind up driving more traffic to your websites and ultimately help you make more money from them.
Author Resource:
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