Having spent a couple of years running in circles, trying to build myself a online business, it was not a total waste of time and money, even if I spent money that I did not have to spend. I count it as part of the experience of learning what not to do, the hard way.
Before the Internet came along and the age of cyberspace, I was trying to build a multi level marketing business using the latest marketing tips from my sponsor. I was working at my 7 3:30 job when I was approached by a co worker trying to put the hustle on me, trying to get me to listen to a tape and then go to a meeting with him. As he was giving me his spiel, I keep on asking him, what company he was affiliated with ? He never would tell me, he acted as if it was a top secret.
Well, I finally relented and went to a meeting with him. He gave me the address where I was to meet him and wouldn t you know it was at one of the most expensive neighborhoods around. As I drove up to the meeting place, I noticed all the Mercedes, Cadillacs and all the super expensive sports cars lined up and down the street. What was I to do? Here I was driving my twenty year old van, I can t let everybody see my twenty year old van, while they drove all the luxury cars, so I parked in a darkened area, away from all the luxury cars.
Before coming to the meeting, I had listened to about eight tapes all together and I still didn t know the business my co worker was in. what s the big secret? The tapes were nothing more than tapes to hype you up, all you heard was how each of the speakers made so much money and lived in the best places and drove the best cars. People were besides themselves, you would think that this was a spirit filled revival and everybody was having a religious experience the way they was carrying on.
The tapes had no marketing value at all or how to build your business, just purchase the tapes every week and hand them out to all your friends, neighbors, and anybody that got within three feet of you. All the tapes were of regional meetings that had taken place recently.
So, here I am in the meeting, the house was spacious and had a big swimming pool, and the owner drove a Mercedes, all the trappings of success. But wait, this was not the top dog in the region, the top dog hasn t showed up yet. As I walked up the drive way to the house I noticed a wide berth was given for the special speaker of the evening to park his huge Mercedes.
By the end of the evening I learned one thing, this meeting was no different than the meetings I had listened to on the tapes , all hype with no marketing value at all.
I went away from the meeting feeling empty and this business was not for me. Building a business on hype was one of the most empty feelings that I ever wittiness in a group of people. So, at the end of the evening, I drove away in my twenty year old van, relieved that it was over!
Well, back to my quest for a business on the Internet. I had been looking on the Internet, it didn t take me long to run across the same type of people was that try to build their business by hyping others up. They will show you the big fancy cars they drive and they will show you their big houses they live and their condo in Hawaii, all along assuring you can do this as well!
I didn t want to build my business using hype, because, I will have to continue use hype to make a success of my business and that is if I can make it a success. Most people know hype when they see it and most people are not in tune with hype.
I want to grow my business by being able to hand my affiliates something of value to help them build their business. A good solid marketing plan is way better than hype any day of the week!
There s plenty of free information and services on the Internet that you can employ to build your business. Once you learn marketing, you will have that information the rest of your life.
Author Resource:
Hello, my name is Dan Atkins, I have worked from home for the last five years. I have an one online health and wellness business blog, and nine Squidoo lenses, five Hubpages and five Wetpaints. I enjoy Internet marketing and helping others to be successful in business. Sign-up and get your free information in "starting and marketing your own home based business." http://danatkinsbiz.com "Success comes to those that get the most traffic." To your phenomenal success, Dan Atkins danatkins62@yahoo.com
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