Recently, Google penalized some bigwigs like J.C. Penny whose sites were found to have benefitted from some shady SEO tactics that were supposedly carried out by their SEO agencies.
It was discovered that J.C. Penny website dominated search results for a large number of keyword phrases across the board. Deeper investigation revealed that a huge number of links with keywords as anchor text have been placed on blogs. A large portion of these blogs were even not related to the keywords. It's quite apparent that these links have been paid for in an attempt to boost the number of links point to J.C. Penny web pages.
It was a very obvious attempt by SEO firm to game Google's algorithm. Google's algorithm places quite a high premium on inbound links from high Google PageRank websites with keywords as anchor text. But Google explicitly prohibits buying or selling links to game its search results as can be found from their blog.
"Buying or selling links to manipulate results and deceive search engines violates our guidelines."
But inspite of such clear warning, link buying has been now become a standard practice in SEO industry. But what must have peeved Google is the magnitude of this campaign by just one company. And once this was brought to public's notice then there was no way Google would let the perception gain ground that its search engine rankings can be compromised. Thus, such a heavy penalty for J.C. Penny site.
After this incident, SEO consultants are in a big fix. For many of them link buying was the only way to promote a site and without this they really had no clue on how to make their site gain good rankings in Google search results.
But they need no despair. There are many ways to achieve good rankings in search results although these require some bit of hard work.
One of the best ways to gain a good linking profile is to make great quality website content. A website with good and useful content invariably is quoted in other website as a source.
An article of excellent quality may cost you a lot of time and money but it can generate high quality inbound links from similarly themed sites even years from now. You can develop a whole SEO campaign around such great content.
By popularizing your website through social network link Facebook and twitter etc., your website will see more footfalls, which in turn will result in website and blogs linking to your content because of its usefulness which in turn will mean more backlinks.
As more backlinks are generated, your website will acquire a completely natural link profile which will make it an authority site. Google gives great respect to authority sites. Coupled with a large number of inbound links, your website will soon be ranking well in search engines. This will mean even more visibility for your website.
This will perpetuate this cycle. All you will have to do is feed great quality of content on regular basis.
Such campaign will not cost a bomb but still will be the most effective strategy for dominating Google's search results.
Author Resource:
Enovabiz Solutions is a leading SEO Company India specializing in SEO Services , Internet Marketing, Website Promotion, PPC and Search Engine Optimization. We also offer affordable Web Design Development Services.
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