The modus operandi of businesses has changed drastically over the last few years especially because of the internet. Earlier when there was no internet the conventional marketing involved approaching the prospective buyers of services or products in person and then offering them customized services. There used to be a situation where in it would difficult and sometimes nearly impossible to have accesses to the prospective buyers. With the advent of the internet and the technologies for marketing through the websites, the scenario has changed a lot.
Besides maintaining presences in the conventional market through a team of sales personnel and having a shop in the market place, now the businesses need to have website to make their presences felt in the world of the internet. In these sorts of circumstances it is necessary to have a website.
There are two types of web application development, custom web application development and readymade web application development. The terminology itself throws light on the basic difference between the two types of web application development.
When the web application development is being designed after considering the features of the business and targeted market segment, it is called custom web application development. On the contrary when the basic structure of the web application development is ready made there is hardly any scope of customization and it called readymade web application development.
Nowadays nearly all the businesses have realized the importance of websites. The website now is the first point of contact between the prospective buyer and the business. If the business wants to create a positive and long lasting impression in the mind of the visitor it has to be unique. The web application needs to make the visitor feel that the application has been developed especially for him/her. This is only possible when the web application is unique. A custom web application can only be unique but not the readymade web application.
If it is the case of a short tem marketing strategy then the readymade web application development can work. It is only the custom web application development that can work in a long term marketing strategy. The uniqueness of the custom web application is remembered for a longer time in the minds of the visitors. On the contrary the readymade web application is not remembered for a longer time by the visitors.
Sometimes it may take a longer time to develop the customer web application but when it concerns return on investment, there are faster conversion than that compared to readymade web application development.
A custom web application is more user friendly and search engine friendly than the readymade web application development.
A bit of extra expense can take your business much ahead of your competitors. Thus it is always better to hire the services of a professional adept custom web application developer than buy a cheap readymade web application.
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