One general aspect of online marketing where this result is highly frequent concerns squeeze pages and an additional site. As you understand, internet businesses send traffic to a squeeze page because they want prospects. Immediately after a prospect opts in, then often they will be shown a site that contains a sales letter. Of course what is presented after the person subscribes is the marketers decision. The strategy and practice of consistency will enter into play here in a quite significant manner.
What you want to give consideration to in this situation are the contrast between the squeeze page along with following site, and it is the comparability with the overall pattern and selection of colors and layout. If they are drastically different, then that presents inconsistency, discomfort on a deeper level and low resultant conversion rates for the sales letter. As you may currently guessed, if you design the squeeze page so it is more congruent with the following site, then that discomfort will not occur.
Having said that the above illustration is appropriate to other areas involving affiliate marketing. Review sites are popular because they can be very effective, and the common scenario is for a review page to have at least one outgoing link to a seller site, if not more. Obviously you cannot accommodate all the diverse vendor sales page designs. Even so you can structure your review site in neutral terms that function to blend well with other sites. What you must strive to do is avoid a design that is highly unusual and serves to deliver a glaring contrast to any other site. We recognize there will be some interpretation needed in this situation. Frequently an effective approach is to be mindful of this and lessen annoying contrasts.
The next essential consideration is all about marketing messages through the written word. Generally speaking, many people are constant and routine in the way they talk to people. But you can bring about problems in what you promote to any audience if it represents an abnormal or significant departure from what they are used to getting from you. In our experience, this is not a substantial concern we see in email campaigns. But it does happen, and the important point is that you are now conscious of it and can easily avoid this sales killer.
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