Doing business on the web is filled with many chances for mistakes, and inconsistency with your overall strategy has to be an important one. Probably it is safe to think that it is only forgotten by many who publish about business. One thing is certain, if you aren't consistent with the strategy you carry out your marketing, then your business will be affected for it. What is needed with this idea of consistency has got everything to do with the nature of people and how we act in response to our world. Any time our experiences are not what we anticipate, based on prior experience, then it leads to uneasiness and may without conscious thought seem irrational. There's an uneasy, ill at ease, feeling related with it, and that is an overall negative effect.
One common aspect of online marketing where this effect is highly common concerns squeeze pages and another site. As you understand, internet businesses send traffic to a squeeze page because they want subscribers. Based on personal preference, the marketer may deposit the fresh optin on a sales page or other site. Obviously what is presented after the person subscribes is the promoters option. The concept and practice of consistency will come into play here in a quite significant manner.
The all round, typically mysterious, feeling encountered by the prospect will be affected by the layout and overall color pattern of the squeeze page and the following site that is viewed. In case they are substantially different, then that signifies inconsistency, distress on a greater level and low resultant conversions for the sales letter. The apparent resolution to this is simply make the squeeze page much more like the next site that is seen.
However the above illustration is relevant to other areas regarding affiliate marketing. Making review sites has been a very common strategy, and usually there are several links to external product sites. Of course you cannot support all the diverse vendor sales page designs. What is attainable, and useful, is to develop a site so it does provide a smooth transition to the sites you are linking out to. The main issue is to never cause a huge contrast because your site is significantly different from anything else. Certainly this does bring some subjectivity into the equation. It is possible to get by just fine if you make an effort to minimize jarring color clashes the maximum amount of as possible.
This very same rule is applicable to all you do in your business especially in your written communications and marketing emails. Typically speaking, many people are constant and routine in the manner they talk to people. Alternatively, we have seen many situations in which products and services were promoted that appeared way out of place and unexpected. This does not seem to be as much of a difficulty as design clashes, in our fairly wide experience. But even now, we do see it at least once or twice a week, and so that only means there is a lack of awareness of the need to have consistency in all of our marketing funnels.
Author Resource:
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