A “meta tag” is a common phrase that new web designers generally have to deal with as soon as they sit down to create a website. It’s an essential part of building a website that many non web tech people don’t know much about. In a nutshell, a meta tag is a HTML or XHTML code that provides meta data about a webpage. Meta data is basic information about the contents of a webpage.
There are different kinds of meta tags or meta elements which are used for websites. They determine the headers which are sent before sending out the details of the website and also rules out the name and content of each header. Meta elements also signify the keywords significant to the website or document or the state or location that is target area.
These tags are also employed in search engine optimization and are not visible to the viewers. They carry information about the website which enables the search engines to categorize and sort out different websites.
By using meta elements effectively it’s possible to get good search engine ranking. It enable the webmaster to control the way by website will appear during search results. The website with a proper description is more likely to attract visitors. Success lies in proving brief and to the point description about the site.
The meta keywords tag is also of the important determining factors in page ranking. It contains the list of keywords which the Webmaster considers important to each page. Effective use of keywords helps to get a proper ranking on search engines. The best way is to go through each web page carefully and then select ten keywords that best represent the contents of the site. Too many unnecessary keywords leads to incompatible search results and using words may lead to incomplete message.
These days the meta keywords tag has lost its popularity after some web designers started using unnecessary keywords to attract traffic to their web pages. Some popular search engines like Google banned websites which uses such ploys.
Among all the meta elements which are used, the most important decisive element for search engine ranking is description attribute. The Meta description is the first piece of information about the website which one gets while using a search engine.
It carries the description of the contents of the webpage which pops up during a search engine query. This kind of description is helpful when search engine cannot provide the website’s content as a description.
The other popular meta element is language attribute which helps the search engine to figure out the language used by the website. With a mega tag like robot attribute, the search engine spiders can index a webpage and follow the given links.
Meta tags help to classify a website so that it’s visible during search results. These tags provide the search engines with key information about the website which helps the user to find the concerned site quickly. Without the tags, search engines, that go by the information entered by the user, will give inappropriate results without proper ranking and organization.