The Dunlop SP WinterSport 3D from Dunlop Tyres has recently received several notable accolades as a result of testing by leading European magazines, and from feedback by UK drivers who used the tyre over a combined 33,000 miles (or 54,000 kilometres) of long-term testing. Amongst these accolades, Dunlop Tyres also received the 2010 Winter Tyre of the Year award from a leading consumer reviews website. Dunlop Tyres is pleased to receive this recognition and also strongly believes that such reviews are good for the tyre industry and could help to further the benefits of seasonal rubber in the UK.
For Dunlop Tyres, this recognition helps to build on the successes of winter tyres and continues to make them more relevant in the UK market. Awards like these also help Dunlop Tyres to achieve greater leverage when communicating the benefits that winter tyres offer to UK motorists when the cold weather arrives. Moreover, the Dunlop SP WinterSport 3D continues to build a strong reputation as both a regular test winner and as a market leader in the high performance winter tyres market. In addition, in 2010, the Dunlop SP WinterSport 3D from Dunlop Tyres was successful in winter tests published by top German and Austrian auto publications.
Describing this new tyre from Dunlop Tyres as being 'very well-balanced and very good in all safety disciplines' the German testers also gave it top marks in wet conditions. In the Austrian tests, the Dunlop SP WinterSport 3D from Dunlop Tyres was described as 'very recommendable, very well-balanced, good on snow and very good on dry roads.' Indeed the compliments kept flowing for Dunlop Tyres when the Dunlop SP WinterSport 3D was described as 'exemplary' and as an 'outstanding winter tyre with peak performance under all weather conditions'.
Dunlop Tyres also supports the campaign for UK Government action on Winter Tyre regulations because the UK, unlike many European countries, does not have specific legislation on winter tyres. Indeed, Dunlop tyres is not on its own in wanting more positive action on this matter as indicated by the results of a recent online poll. This showed that 94 per cent of those who voted believe the UK Government should take action on winter tyres, with 37 per cent believing they should launch an education programme and 57 per cent favouring new legislation.
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