Article Marketing is a simple and cost effective way to promote a business and drive high quality traffic to your website. Writing an article correctly builds trust with your prospects and helps to establish you as an authority in your area of expertise.
If you want to become an article marketing expert then follow the simple guidelines to writing an article below.
Step #1: Find the audience that you want to target
Defining your target audience is very important when writing an article. Picture yourself as your prospect and visualize what they are looking for. Just get into their minds and think about what they want.
Once you know what your target audience is looking for, they'll be all ears as to what you have to say.
Step #2: Choose the right keywords
The main purpose for writing an article is to get your prospect to read your article. The best way to do this is to optimize each article you write with a specific keyword. There are two types of keywords. Long Tailed and Short Tailed keywords.
An example of a long tailed keyword would be "how to write an article." An example of a short tailed keyword would be "article marketing."
If you're trying to decide which route to go, your best bet is to choose a long tailed keyword when writing an article. It's extremely difficult to rank for short tailed keywords.
Step #3: Choose what topic you want to write about
Once you have selected the long-tail keyword that you are going to use, it's time to select the topic you are going to write about. If your long tailed keyword is "writing an article," then your topic could be "writing an article the proper way."
Step #4: Start writing your article
The most important part to writing an article is to just get started. The process should take less than an hour to finish and don't be too concerned about making sure that it's perfect.
Here's some simple steps to writing an article quickly:
1. Pick three main points to your article, then make them into one sentence each. 2. After you've chose your three main points, write 3-5 sentences for each of those points. 3. The three main points that you've chosen will be the first sentence of your three main paragraphs. 4. The 3-5 sentences that you've written will the the body of each paragraph.
Now that you've finished your three main paragraphs, all you need is an introduction paragraph.
Just write 3-4 sentences that sum the three paragraphs and this will be the introduction.
The last thing that you need is a conclusion.
To write your conclusion all you need to do is write 2-3 sentences that sum up the 3 main points of your article.
Step #5: Write article title
When writing the title of the article it's important to do a few things.
1. Make sure that your entire keyword is in the article title. 2. Insert your keyword as close to the beginning of your article as possible. 3. People like to have their questions answered, so if you can make your title a question.
Step #6: Distribute your article to directories
If you want your articles to rank high in the search engines then it's important to submit your articles to as many article directories as possible. If you want to achieve top search engine rankings then writing an article is a tremendous way to do it. Just make sure that you write lots of them, not just one. Here's the best part. Article marketing is free to use. If you write quality articles then you can have free traffic and dominate the search engines for years to come.
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