Creating a landing page has become more easy with all of the tools and resources available. But it's not just the design of your landing page that's important, you also need make the page trustable. The tips below will help you create a landing page that converts by helping your prospects begin to trust you.
First and foremost, you have to ensure that you're not using any kind of popups or popunders on your landing page, because that's oh-so-not-professional. Popup ads used to work a long time ago when the Internet was in its infancy stage, but today, these ads are seen as an annoyance. Most prospects will be instantly turned off by popup ads on your landing page. Popups may increase you conversation ratio but won't achieve much else. If AdWords is in your plans for driving traffic to your page you can say goodbye to popup advertising anyway since they aren't allowed in the first place. Keep your prospect happy by giving them the freedom they deserve rather than an annoying popup begging them not to leave your page.
Ask existing customers for testimonials that you can add to your landing page.
This is a fantastic way to show prospects how others are benefiting from your product or service which can persuade them to convert too. This will make it easy for your prospects to take the action you want them to take. Because people are afraid of being scammed they are often very careful of taking any kind of action without cause. As you begin posting strong testimonials your prospects will begin to feel safer with your services or products and eventually feel comfortable enough to take action.
Using certification logos from trusted authorities is another method of gaining prospects trust. If you've got an association with a trustable company such a Verisign, you can proudly display it on your landing page because that will show your prospects that you are someone they can trust. Another good association to add to your landing page is the BBB or Better Business Bureau.
Your online business can be influenced by the use of a BBB badge on your website.
Concisely, out of the above article we discern the ins and outs of forming trustable landing pages. It's rather apparent that a lot of webmasters do have lapses with their landing pages, and in the end lose prospects and leads. Therefore if you have a hankering to stay ahead of the others and actually modify your traffic then it's time for you to concentrate on your landing page and forming the vital trust.
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