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How to Write Articles that are Optimized for the Search Engines



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By : Jenny Kincad    29 or more times read
Submitted 2011-03-21 16:33:23
It isn't important why you're writing, whether it's for a personal website, your blog, or to promote your business. In the end, failing to optimize your writing for the search engines means that you're missing out on a great deal of free traffic. The fact is, a lot of webmasters and Internet marketers don't focus on SEO focused articles because that just adds up to the work, but not doing it simply means that you're leaving money on the table. You don't need to go to a lot of effort to write articles designed to get consistent attention and traffic from the search engines.

Use Proper Grammar in the Body: The articles that you write for marketing purposes have to contain proper grammar and sentence structuring.

Since it is quite obvious that you are going to interlace your targeted keywords into your articles, you should at least do it the right way so that the search engines will have the chance to rank them. If you do not focus on your grammar, then this will cause problems with your whole SEO strategy. If you are interlacing keywords into your article, then ensure that the sentence has the correct sentence structure and grammar. Do not cram your article with keywords in the wrong places.

How to Use Anchor Text in Your Resource Box: For the sake of your business and for SEO purposes, HTML resource boxes are greatly preferred over plain text boxes. Your aim should always be on using the proper anchor text in your resource box, containing your targeted keyword phrase. Because this link leads to your site, the search engines will then know to associate your website with those keywords and that that is where you want to rank. If you really want to make the most out of your article marketing efforts you should never ignore the power of an HTML resource box.

Do Not Misspell Keywords: There's a trend that many article marketers have started following, which is to include misspelled keywords in the article in order to get ranked for it. The bad thing is that the traffic you get from this type of spelling error is not a large amount.

In addition, it messes up the general quality of the article and makes it seem unprofessional. Who would want to read an article that has all types of spelling errors? You know what you were trying to do, but not your reader. So they will just turn away from your order and search for the keyword spelled the right way. This article isn't just about how easy it is to write good SEO articles but also why it is so important for you to do. If you're going to take the time to write an article you'll get more mileage from it by using it to appeal to search engines as well as readers. Taking the time to properly optimize for the search engines means that you'll enjoy traffic from them for years to come. Now it's time to dig in and get busy creating these profit pulling articles.

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