The concept used in Lady Gaga's 'Born This Way' music video is that of a science fiction odyssey, portraying the birth of a fresh added race which is free from the worldly impurities of passing biased judgements. The video has already set in motion to rake in 'views' in bulk, meaning director Nick Knight and his creative engine consisting of Haus and Laurieann Gibson have worked the magic.
The basic video set used in the clip, gives the vibe of a horror movie cum fashion shoot setup that has Gaga written all over it. The musical director of the project Fernando Garibay opined that a lot of idea was put behind Born This Way's look as it is the first released track of Gaga's forthcoming album. Hence, the first impression had to be perfect so that it sets the tone for the rest of the content.
The creative producer Laurieann Gibson, who additionally served as the song's choreographer, said that after listening to the song during the brainstorming session, it took her some moment to come up with a visual rendition for the song that would fit in wholly with the powerful and meaningful lyrical content. Gibson recalled that after a lot of thinking, she came up with the concept of birthing an unusual race. Gaga jumped quickly on board and then her handpicked director Nick Knight took charge of all the matters.
In the end, the visual creation matched perfectly with Born This Way's lyrical message of 'loving and accepting each other's existence no matter how different they are,' and wrapped up a project, whose 'dance' sound made it a chancy proposition for Garibay. He reminded that turning a dance song into a concept-based video is one of the nearly all challenging tasks in the trade, however Team-Gaga was capable to skilfully synchronise their visual message with the song's wordings and unique sound.
The actual filming part wasn't a piece of cake either. From the very conception Gaga had decided to shoot the video in her hometown of New York City and Gibson recalled that it took a major effort to retain the location secret and hidden from all the media spotlight.
Once the end product was in front of them, Garibay explained that everyone was thrilled with the video's great assortment of Gaga's on-screen talents and the creative levels that she was adept to explore. He also new that the song conveys a message of special cultural significance, and provides a sense of peace of mind to those who have been isolated and exiled by certain factions of today's uncompromising social order.
Gibson summed up the Team-Gaga interview by saying that they hope their effort will be remembered as something which raised the standard of music video creation in the present times - an era where there are no limits and nothing is TYPE YOUR TEXT HERE!
Author Resource:
Free Online Music , to listeners from around the globe. Create an account today and start earning points, redeemable for prizes, while listening to your favorite music!
![[Valid RSS feed]](http://www.look4articles.com/images/icon_Rss.png "XML Feed For RSS"){kind=icon}
Category Rss Feed
Print This Article
Add To Favorites
![[Valid RSS feed]](http://www.look4articles.com/images/rss.jpg "XML Feed For RSS")