There is a lot of money to be made with email list marketing. However, once you have built your own opt-in list, there is more to it than just sending your subscribers your promotional emails. Here are some important aspects to consider when mailing to your subscribers.
Obviously you want to avoid any issues with your internet service provider and the authorities. To protect internet users from spam there are rules in place that are important for you to comply with. Ensure that your online business is legit. Your reputation as a marketer and a legitimate site depends on following the rules.
In addition to the legal guidelines, here are three things to keep an eye on when emailing your list.
1) Pay attention to unsuccessful sends. Known as "bounced" emails, they do not get delivered. For some reason, these bounced emails are undeliverable. Sometimes this is because the server was overloaded at that time. Sometimes the target inbox was full. On your next email attempt, those addresses might work. Misspelled, invalid, or deleted email addresses will never work.
Actively manage your list by marking bad emails. If they have bounced multiple times you can erase email accounts from your list. That will make sure you have accurate statistics to track your conversions and performance.
You might be surprised how often people hit the N key instead of the M key in the ".com” of their email address. These can be an easy fix if you catch them!
2) You have to provide an option to unsubscribe from your list. Your subscribers have consented to being on the list by subscribing themselves, and if you are using a reputable auto-responder service, it was a “double opt-in” process. The auto-responder should automatically include an “unsubscribe” link at the bottom of every outgoing email you send to your list. Take requests seriously when someone on your list files a request to be unsubscribed. If you keep sending them your emails, you could be breaking the law!
If you were to be reported as a spammer, you can cause your business a lot of harm. You could be dropped by your internet service provider, and potentially face legal issues.
3) Do not promote or email shocking and disturbing content in your newsletters. Typically you won't know the age of the subscribers, so stay away from anything that could be controversial. Remember why the person subscribed to your list in the first place and stick to the nature of your site and business.
We hope you remember these 3 helpful tips when emailing your subscriber list. Your subscriber list can help you build a very profitable online income, so it is important to treat it with care!
Author Resource:
Omar Martin and Mike Filsaime established Higher Level Strategies to provide the personal 1-on-1 help that internet entrepreneurs need to succeed online. Their staff will work with you at your pace to increase your online profits, or build your business from ground up. Find out more at http://www.higherlevelstrategies.com
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