Looking for the lowest cost, easy to produce marketing tool without getting caught up and confused with the latest state-of-the-art marketing techniques? Then think of postcards. They may be plain and simple but these little cards pack a powerful marketing punch for all types of businesses, large or small.
Even huge and established companies use these cards. When they want to reach an extensive market they simply turn to postcard marketing. You can do the same. You can design, print, and mail your own postcards without breaking the bank. Printing and mailing can be done in a snap, allowing you to get rid of the unnecessary procedures. Keep in mind that the market is highly competitive these days, and you need to get your cards to your prospects in a few days. Among the characteristics of effective cards are as follows:
• They are striking, especially if you add a high quality picture or image.
• They are plain and simple. After all, they are a post card not a novel. Overly stylish font and cluttered info won't do it. Stick with simple and bold headline.
• They are versatile. They can be used in different ways such as gift certificate, discount coupon, or a ticket.
• They are timely. They can be sent at the exact time when your information or message is applicable.
• They are printed on both sides. You can use one side to showcase images and the other to present your contact details.
Here are helpful ideas to help you get your post card done effectively:
1. Get your cards online. Online printing companies let you design, print, and mail your cards in just a few steps. What previously took weeks to accomplish through traditional printing can now be done in a few days. If you don't have a mailing list yet, these printers can provide you an industry-specific list together with wide choices of postcard templates.
2. Go for high quality four-color printing. With a high quality 4-color printing, you get to produce the highest impact for your card. Color printing these days is highly affordable. If you have enough budget consider printing in colors. With the best design and colored cards, you can get one heck of a postcard.
3. Use free templates and mailing tools. If you want to save money, why not consider using free templates. Most online printers today offer templates you can download for free. Simply find the design that best fit your image. Likewise, the U.S. Postal Service has a virtual shopping store that offers advices, tools and information to help businesses take advantage of direct mail marketing.
4. Consider getting your postcard printing from multi-purpose online printers. The printer who provided you your business cards or brochures can also supply you your post cards. Why not find a printer that will offer you multi-purpose services.
Other tips and strategies
• They can be produced in any size, color, or finish, and can be printed with any image you think is appropriate to your business. You basically have a lot of options ranging from small to large, and folded or flat.
• Post cards are most likely to be read compared to other materials that are inserted in an envelope. This is because they are easier to read at a glance than a letter placed in an envelope.
• These cards are less pushy than email. They are less likely to be tossed away and people are more likely to respond to them.
Author Resource:
Leah Delaney is specializing in writing articles on a printing company. Try to visit this page for more tips about cost effective postcard printing and find the best place to print postcards for successful marketing campaign.
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