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How To Expand Your Web Business with Offline Advertising



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By : Manny Yunahina    99 or more times read
Submitted 2011-03-23 07:35:51
Competition in business is a healthy aspect for many reasons, and of course there is plenty of it on the net. You should never rely on just one means for traffic or exposure, and so the simple solution is to do more and expand your reach. So for that reason alone, some of the more creative marketers are turning to the offline world to promote their businesses. There are huge numbers of people who do not trust the internet, but they are responsive to initial contact off the net. So, how do you really leverage offline marketing for this purpose?

Think a little bit out of the box, and we are saying to think about a situation in which your online business could team-up with a group of offline businesses. What your goal is entails finding these offlines and then leveraging them for certain promotions involving your business. For example, let's say you run a website that sells an eBook that's targeted towards programmers; you can partner up with small institutes and companies that deal with software and web development. The people who see your offer in the store and buy from you will mean the store receives a referral commission. When you think about this, there really are a lot of opportunities with this one approach.

Word of mouth advertising is an extremely effective means to promote your business. You really do need to have a very positive impression on people, and sometimes that is all it takes to get the ball rolling. Talking to others about your business and simply asking them to spread the word can sometimes work well.

Another offline method involves using your vehicle, and there are many ways to display your URL on your car. You could even just have the phone number that people can call, and then they can get your URL from the message. If this can be done for phone numbers, why can't it be done for your website? Do remember that you want to attract targeted visitors, so you should include something on your sign to filter people out.

There is nothing like promoting your URL to the offline crowd and it will work well. Nowadays, more and more people are becoming web savvy, which means shouldn't have a problem using offline methods to drive traffic to your site. Just remember that people will not be used to what you are doing, but they will learn in time for sure. There is simply no reason to ever feel like you need to hurry up and get it done because it does not work that way.

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