Information product creation and marketing is among the best business models on the web today. It is easy to begin in, could be accomplished inside a short period of time and can provide you with long-term residual income.
This method of making money on the internet is both popular and profitable. Lots of people who accustomed to hold on to regular jobs while dabbling in internet marketing to earn extra money have long since quit a full day jobs and enjoyed the advantages of earning online through info product marketing. But how do you create info products?
Here are 5 easy and simple to follow along with steps in product creation.
Step one - Niche Identification
In this first step, you browse around the internet searching for opportunities. The thing is to discover what individuals are referring to and find out if in their discussions there arise any problems or questions which need some sort of solution.
Think about a topic you are looking at or might have a little understanding about.
Then go to forums that are related to these topics and dig down by trying to find certain keywords related to the topic. You can also visit Yahoo Answers and do a search for keywords related to the topic and find out what sort of questions or help Yahoo Answers users happen to be posting about.
Why is a Product A Best Seller?
As the name implies, a best seller method is one that has already established a huge and rapid sale. So after determining the objectives from the product you want to create, you would want to know the tools you will need to employ to make the product a best seller.
A few of the factors that may create a product a best seller include:
Hot and current topics
Controversial topics
Developing a prior build up, advert, hype or buzz
Problem solving product
Title (provocative and catchy)
Outrageous claim
High quality
Over delivering
To begin this category, unique
Marketing techniques used (JV, affiliates)
Good copywriting (great sales letter)
Great graphics (e-book cover)
Great number of bonuses
Etc
Developing a best seller product will certainly depend on one or perhaps a mixture of the above mentioned factors.
Step two - Market Research
Within this next thing, the thing would be to see if people are spending money on info products in this niche.
Take those same keywords you were searching for in the earlier step and visit Google and do a search for all those keywords. Take note of which keywords had plenty of AdWords ads about the upper portion and right portion of the search results page. A keyword that has at least 10 or more ads is a great sign, if individuals are advertising on the keyword, then there has to be money to be made from that keyword. However, it's also wise to check all of those ads to see what's being advertised. If there aren't any info products being advertised, that may be both a good and bad sign, and you will find the response to this in the next step. You can definitely there are other info products advertised, than the is a great sign this is a real profitable niche. Also note what type of products these are; whether they have the freedom reports, ebooks, audio or video.
Step three - Direct Survey
This can be a step where a lot of information products fail since the product creators are quick to create conclusions depending on favorable results of the previous two steps.
Take research a step further by actually developing a survey and driving AdWords visitors to a survey page. Make sure to make use of the keywords that you simply used in the previous steps, because this will even give you an idea which keywords your potential prospects is going to be most receptive to whenever you promote your information product afterwards.
This task is to further support the outcomes of your previous steps. In the survey you are able to ask your respondents specific questions that connect with their problems or questions regarding a particular topics, what format they're most receptive to (ebooks, audio, video, etc), along with other telling questions that may help you structure your information product.
Secret Method to Generate New Niche Product Ideas
What I'm going to reveal is an under utilised method to identify in demand ideas for new niche products. It is a great way to develop new ideas for brief reports when you are really struggling for inspiration. The procedure simply involves using the power of Summary sentences! I bet so far you've known bullet points only like a copywriting technique to explain the features of your product, well now you are going to rely on them in a whole different way.
Let me ask a question... Have you ever bought a product for $20, $30, $50 or more due to the fact you wanted access to only a tiny section of the product, perhaps just a couple pages? I will make use of the illustration of among the best selling Clickbank products ever - Burn Body fat, Feed Muscle
Go there now, take a look at the salespage and scroll right down to the summary sentences that list the characteristics. Some of the people summary sentences are extremely powerful and I bet individuals are buying that eBook for $40 just to gain access to just a few of those points. Such things as:
"The top twelve best foods you should eat all the time"
"How to fire up your metabolism and turn your body right into a food-incinerating, fat-melting human blast furnace! Easy metabolism-boosting techniques revealed!"
"How to consume 50% more calories without storing an oz as fat - It's true - it is possible to eat more food while losing more fat using this simple, but often overlooked strategy!"
Would you see where I am going with this particular?
Step four - Product Creation
This is actually the step in which you put together your data product to satisfy the requirements of the persons you have surveyed. You can come up with the product yourself if you have personal understanding of it, or you can easily contain it outsourced by people who are experts in this field in places like guru.com, Elance or other sites and you'll discover experts about the field that you could tap to produce your products with your personal input based on that which you have discovered in your research.
How Do I Create My Own Product?
Now that you have found out what product you want to create, it is time to try taking some massive action. There are ultimately 3 ways - Do-It-Yourself, buy, outsource.
D-I-Y
If you're enthusiastic about your niche, write down a list of what you would like to know about the subject and also the reviews in the first step. Write about what the customers want and you're simply 100% safe.
Another way is not to gather the info through research yourself but to ask the writers their opinions on topics - especially what the customers need to know. You can have that recorded in audio or transcribed and sold off as the main or bonus product.
Buy
Odds are, there are some books available that already have what you really are looking for, getting dusty due to poor marketing. Get in touch with the author and ask if you could purchase the Rights to the book that will permit you to definitely change its cover, title and when possible the author's name.
Re Sell Products
Bear in mind, many resell products can in actual fact become the perfect own products if you're allowed and therefore are able to edit, re-write and significantly change the original - look into the terms first though.
Outsource
Lastly, you can pay a writer to obtain your data product accomplished for you at sites like Elance.com. A great E-Book can be written for around US$500 but this is actually the most risky option since the content might not be satisfactory to you.
You can choose to edit it, but I've found it rather difficult to edit something that I did not write. You will see gaps in fashion, tone and sometimes even quality but when you choose this option do browse the testimonials of each author.
Use Public Domain Material
What is public domain material - basically its published works that aren't covered by copyright laws anymore.
Simply the fundamental rule you must know is: All works published in the US before 1923 have the freedom of copyright and therefore public domain. Now in many niches there'll happen to be books written about that subject which are freely for you to download, re-package, write a brand new foreword, insert photos, produce special reports from and suddenly you've your own product
Step five - Making it Available
Don't forget this though - the product is essential but marketing is King
Since your info method is ready, you need to place the product about the rack for buyers to see it. What this means is, you need to place the product online created specifically for this purpose. With a good quantity of promotion and advertising, you'll be moving toward earning a good passive income from your information product.
Author Resource:
Niche product creation is one way to earn money online. To understand much more about niche product creation, take a look at this excellent Niche product creation guide .
![[Valid RSS feed]](http://www.look4articles.com/images/icon_Rss.png "XML Feed For RSS"){kind=icon}
Category Rss Feed
Print This Article
Add To Favorites
![[Valid RSS feed]](http://www.look4articles.com/images/rss.jpg "XML Feed For RSS")