There are two hidden pitfalls to CPA advertising that you simply actually need to be cautious about. One which will shock you occurs on account of your CPA community itself. (Yes. You'll really think they'd know better!) I am talking about pop-ups...
The problem arises as a result of many CPA networks use a selected arrange that robotically generates pop-ups. The only drawback is, in case you're utilizing Google PPC adverts, you'll run right into a battle, as pop-up windows aren't allowed as a promotion software by Google PPC.
There's an easy fix: Log into your account and disable the pop-ups, using the "Tools" tab.
But what do you do when the pop-up window is correct on the Advertiser's precise touchdown page itself?
That is when the nice relationship you're going to have with your CPA Network rep comes in handy. Simply contact her, clarify your monetizing your promotion with PPC, and ask for a hyperlink without the pop-up box. Normally, this does the trick
And Speaking of Landing Pages...
While you check out an advertiser's landing web page, look hard to see if he has properly targeted for his subject and keywords. After all, there may be completely no point in you sending him a flood of nice, targeted site visitors from your finish if each and every certainly one of them bails when they hit his poorly-targeted and market-researched landing page.
In actual fact, this will really backfire on you. Even in case you're solely driving site visitors as lead generation, and not precise gross sales conversions, the advertiser could also be likely to blame your promotion for his lack of conversions. And if he isn't skilled sufficient to target correctly for the suitable site visitors, that beginner angle goes to hold by way of to not accepting duty for his own shortcomings.
The bad part about this? Not solely have you invested lots of time in establishing your completely-focused promotion, but the folks you send there will be left feeling something from vaguely dissatisfied to irritated. They're less prone to visit your website again.
Worse, if the advertiser would not notice the shortage of precise conversions is his fault - or if he's busy blaming you - he can request that you be "fired" by your CPA community from his explicit campaign. Since CPA networks literally reward associates who drive a lot of visitors and achieve plenty of nice results - with something from prizes to permitting you to barter a better fee fee - detrimental suggestions from an advertiser could affect you adversely, as far as your price to the CPA network.
So at all times try those advertiser touchdown pages completely, and watch out for pop-ups, if you're driving site visitors to your fastidiously-planned promotions with PPC... and you will short-circuit and avert two widespread CPA risks that many entrepreneurs merely don't know about.
Author Resource:
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