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Articles: Craft yourself, Delegate or Automate?



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By : Joris McSterny    29 or more times read
Submitted 2011-03-27 09:48:01
No doubt that content is central to the factor of success in Internet Marketing in general and marketing with articles in particular. Google says "Content is King". Quality, informative content is what people are always after when searching online and that's why it's what Google's after also. But then a tough choice must be made: Is it better to write your articles, outsource them or use automated software to produce them? It's Quality vs. Time vs. Cost. Below we pick each alternative and suggest why so when you should use them.

To start, writing content yourself. Main advantage of this is which you definitely save costs. However, it's too frustrating and quality just isn't guaranteed should you be writing on something distant from an interests. Even if you aim for quality, you'll spend a great deal time on research. While is it appropriate to write your own content? First situation is my money pages. Personally, It's my job to write my money page content myself since this is where I drive the many "eyeballs". This is where the traffic resulting from all of my SEO and marketing efforts is delivered therefore i simply trust nobody to write proper content that might convert. That's not me saying you cannot outsource it but obtaining a decent web page or review copyrighter will be very costly. Second reason to create content yourself is when you're just starting up business and can't afford to get content outsourced.

About the second alternative and that is outsourcing this content. Outsourcing is usually cool if you have the budget so when you want decent content that will just be included with your site to give it more authority, listed in article directories.etc but isn't actually your main money page. Where you get your freelancers and just how much you spend for them will depend on the quality of content you're aiming for. Some people charge $1/100 words and several charge over $5/100 words. It all depends on what you are really trying to do. Naturally the main advantage of outsourcing is you free up a great deal of your time spent writing which enable it to focus on more essential things like customer support, link building...Etc.

The final and final alternative is using software to generate your content. This is quite tricky. It saves you both time and money but how about the quality? This is actually the main problem with automated article marketing software. Whatever will be the technology behind it, it still cannot substitute a human mind. However, you'll find software which may have amazingly intelligent technologies that can bring it pretty towards the human mind. It does research, puts together content to suit your needs and even permits you to rewrite the information in just minutes so that it is completely unique.

Author Resource:

Among the best software utilized to instantly create articles goes by the name Instant Article Wizard review . The application creator is Jonathan Leger, a highly reputed online marketer and application developer.

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