It's hard to run a business and manage your marketing at the same time - especially now that you have to keep track of online and mobile marketing as well as traditional print media. That's why many business owners turn to working with an affordable search engine optimization agency. Don't turn a blind eye once they begin however - there's a lot you can do to work with them and achieve better results. Here are 5 ways you can boost the efforts of your SEO team:
Go After Competitor Keywords
It pays to know what your competitors are doing but don't base your entire strategy on it. If you know what keywords your competitors are targeting you can do a little link building of your own to try to take back some of that market share. Keep in mind that not every keyword they're targeting is going to be relevant for you, and not all keywords are worth the effort. Do a little research and decide which ones will help to improve your standing within your market.
Aim For Double Listings
A double indented listing is like gold in the search results. It's a great way to get a dominate share of the market for specific keywords and to ensure that you're getting high click through rates from organic traffic. To achieve this, work with you're an affordable search engine optimization company to get multiple pages of your site ranking for similar keywords. Additionally, make sure those keywords link to one another to share the relevancy utilizing anchor text for those targeted keywords. It's not guaranteed to work but when done correctly you increase your odds of getting a double listing (or more) in the search results.
Use Google for Quality Keyword Research
There are a lot of fancy tools out there for keyword research, and doing your own is a great way to supplement already affordable search engine optimization services. You don't need those fancy programs though because most of them pull their data from the primary search engines and other open directories. Take the time to manual jog through your market in the search results to look for related terms, suggestions, long tail variations and less-competitive terms that others may not be targeting.
Optimize On-PAge as Well as Off
An affordable search engine optimization service can certainly get you the quality links and rank you need, but before they can do anything your website needs to be relevant and ready to receive that traffic. If it's been a while since you've updated your content you may want to make sure that your titles, your alt-tags, anchored links and body content are relevant to the new key words that you're targeting. If you're not sure how, your SEO company can help you.
Know Your Link Quality
Link quality is important - far more important than quantity. Just because you have more links doesn't mean you'll beat out all the competitors. Some of them can trump you with fewer high quality links. If you want to do link building on your own then make sure the links you create are coming from authority sites that are relevant to your market - and always get a link using relevant anchor text where possible.
Keep these 5 things in mind and you'll be able to provide your own force to push your website along in the search results. Just remember that when you're working with an SEO agency, you should always let them know what you plan to do to supplement their efforts and if they have any suggestions based on your intentions.
Author Resource:
Too many business owners think that hiring affordable search engine optimization agencies means they have to sacrifice quality. Hiring a backlink builder shouldn't make you worry about price or quality. For the team that delivers positive results, improved web presence and market-dominating optimization contact Google Juice Cafe today.
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