A common failure for new insurance agents is that they focus on their sales skills to compete with other agents. Insurance leads are easy to have but hard to work. It is better to have exclusive prospects in order to make the most sales. Selling insurance should really be the main goal, not constantly prospecting for new customers.
However, in reality, most novice agents use leads shared by quite a few other agents. The sad thing is that there is usually no other option for them as a rookie, but this is what separates the best from the mediocre.
So what then should really a new insurance agent do?
Firstly, you start with cold calling. Nevertheless, instead of randomly calling numbers, go to map websites, like Google Maps, Map Quest, and Yahoo Maps, that list businesses. Plan a route to drive in a day and then search for locally owned businesses. This is who you will cold call. When you cold call, do not try to sell anything. The mission here is to find out who the owner is and the effective time to come by and speak to them for a couple of minutes. This is the only information you need. Once again, do not pitch any product at all. Make sure you write down the info mainly because you will need it to plan out your route.
The next step is to have a number of different advertising pieces prepared, ideally, in various sizes and formats. This does not have to be the real insurance company literature. What really work are pieces that are written in the 1st person that are fairly simple and straightforward. At the top, include an attention-getting headline, something such as "Do You Wish to Save Some Money?" or "What Would You Say If I Told You I Can..." These are general, attention getting statements that will get someone to look further at your advertising. Just do not make the mistake on putting something insurance sounding there.
Author Resource:
All Web Leads is a fast-growing insurance leads and health insurance leads generation company.
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