All internet businesses should make SEO a top priority for their success. At its most introductory level search engine optimization means applying methods that will advance your rankings in the SERPs (SE results) so you'll acquire a lot of visitors to your site. At the more innovative levels search engine optimization will include hi-tech keyword research, human language technology and the architecture of your site and naturally onsite and offsite link SEO.
If you are unaccustomed to all of this search engine optimization stuff, here are 7 search engine optimization tips that may kick off your journey to making a flourishing web business;
1 - Keyword Research
All campaign should begin by executing the right keyword research, 1st for your niche and then for the placement of suitable keywords throughout your site including following factors:
a The titles of your web pages
b URLs of you web pages
c The Alt and Title tags of images
d Headline Tags (H1, H2)
Do not make the deadly error however of "keyword stuffing" or you may be tagged as a spammer.
2 - Internal Link Building
Internal links to other pages of your web site using keyword anchor text is among the primary factors of search engine optimization. It is a comfortable way to encourage hits to additional pages of your site and to also step-up your inner link popularity construction. Avoid unreasonable linking, you do not like to irritate your visitors and you would also not want to be known as a link spammer.
3 - Make use of Sitemaps
You should make 2 sitemaps; one should be in HTML for your individual visitors and an XML sitemap for the search engine bots. Sitemaps make it easier for your visitors to locate various parts of your website.
4 - Generate Friendly URLs
Make all of your URLs SE friendly by using suitable keywords in your web address strings. E.g. If you make a webpage about red wine, name the page red-wine.html (extension can be anything)
5 - Don't use Flash on your website
Though Google has started reading flash files much better now, I still wouldn't propose utilizing it for your site navigation or as the principal part of your site.
6 - Use Alt Tags with All Your Images
The SE crawlers could just search text; not pictures or photos. Name your images utilizing keywords using the Alt tag. Also be aware of the visually challenged visitors that possibly viewing your site with a text reader. Use alt tags that are related to your images, more preferably they should have your keywords.
7 - Provide High Quality articles to your visitor
The content on your site requires being energizing, absorbing and updated on a regular basis so your individual readers and the SE spiders will keep coming back to your website. The most comfortable technique to ascertain that your web site gets fresh articles is to make a blog on your website or a news part. Then you can get your staff members or other industry person to start writing their comments there.
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