The fast evolving practice of giving corporate gifts is not as known to people as gifts given by individuals to near and dear ones. Corporate gifts are quite different from gifts to near and dear ones as they are a gesture of appreciation given to employees or customers.
These gifts are costly objects and they usually do not have any role to play in marketing the products or services of the organization, which means that they do not bear any reference to the company. However, sometimes corporations also give employees and prospects promotional items such as USB drives, mouse-pads, key-chains and office utility items that are marked with the business logo.
Just like any other gifts, the selection of a corporate gift should be according to the liking of the individual to whom the gift is to be given. For important customers, rare and expensive items are the norm, while standardised corporate gifts should be given to employees belonging to the same team or unit.
The impact of the corporate gift on the rapport with a customer or an employee depends on how valuable the person perceives the gift to be. However, gifting is sometimes regulated by the law, so a quick check with your legal department is worthwhile.
Before buying corporate gifts you should plan your expense, find out the number of gifts to be given, and try to find good deals for a mass purchase from the wholesalers. When it come to purchasing gifts for important customers, planning may not be as important, but for gifts to be presented to staff it is necessary. Make sure to buy enough so that every employee whom you desire to show appreciation towards by means of a corporate gift is covered.
Offering corporate gifts to customers and staff helps in strengthening the professional rapport, and it is a healthy business practice to adopt. Just keep two things in mind - the law and your budget.
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