Are you looking for a fast and easy way to achieve top rankings for your website? Many people are in search of the quickest means to ranking well on search engines. Not to long ago I was working with a client on applying some SEO techniques. I started with a focus on on-page optimization and then migrated towards off page optimization in an effort to generated inbound links to their website.
Off page optimization is all about building your web site's popularity. Google measures this by applying their algorithm and rewarding you with a Google Page Rank. Once your page has Google PR, it can easily be compared with other pages in the same genre. This is especially true with new sites or pages that have very little history associated with them.
The first step was to make sure that the site had all of the necessary characteristics that would make it easily accessible by search engine spiders. After applying the proper navigation, meta tags, and keyword application we evaluated the site for size and loading time. After this optimization was complete, we identified a few key link building strategies.
One particular link strategy is related to directory submissions. Essentially you find directories that are well established and relevant to the subject matter of your own web site. The site I was working with had about 300 directories that would be ideal for a site like has. As a result, and due to the urgency by which he wanted the work done, we chose an automated directory submission service.
In as little as forty eight hours of the website being submitted through an automated submission service, rankings for particular keywords were negatively impacted and significantly. We lost anywhere from ten to thirty spots on search engine rankings. One might be able to argue that the auto submission was not detectable and therefore could not have had this effect. I disagree as there were no other factors related to SEO that we were working on at the time.
The team was not working on any other form of link building and as a result, what happened seems to be directly related to the automatic submission service. The challenge with these types of services is that you really can't tell what type of activity they are engaged in when submitting to directories. All that I know for sure is that our rankings dropped significantly after the submission date.
If you are familiar with search engine optimization and building links to improve your search engine ranking, be cautious of automatic submission services. Whether it be for search engine submission or directory submission, you can damage your current rankings. Major search engines seem to be catching on to automatic submission sites and are having an impact on results. I still encourage you to submit your website to a small number of choice directories but do it one site at a time.
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