The history of running shoes has a relatively short time period with the first running shoe appearing on the scene in 1832 following the discovery of vulcanized rubber. The design and style improved as the years went by and investment was made into designing a shoe which would increase a runners speed. Sporting events being televised quickly led to sports followers purchasing the same brand of footwear as their athletic heroes, companies quickly identified this as being a great way to advertise and commenced sponsoring sports celebrities to wear their own brands. As time continued sports footwear became fashionable with all types of people regardless if they were sports people or not.
In 1832 an idea was patented for leather footwear being attracted to a rubber sole. Vulcanized rubber is the process which enables rubber to be pliable by the process of mixing sulphur and gum from a tree sap and then heating the mixture. The pliability was a turning point in being able to invent a running shoe.
In 1917, the United States saw the first mass marketed rubber shoes and it has been said that during advertising campaign the marketing team coined the phrase sneakers deriving from the idea this type of footwear allowed people to move around without making any noise.
During the 1920s sports footwear with spikes were invented. The spiked shoe was designed with different models available for different running distances. This invention of spikes was a key point in the history of running shoes and the spiked shoe invented during this era are now referred to as traditional spikes.
In 1964 a business was formed by a runner and his coach in Oregon, this company first created a lighter and more comfortable shoe than had existed before, prior to the company forming the two business partners sold their new designs at sport tracks in Western U. S. This company went onto invent the waffle sole which was discovered by experimenting with rubber being poured into a kitchen waffle appliance. The waffle sole became one of the best selling products in later years.
The history of running shoes shows us that over time there were a series of new ideas. In 1962 we saw the introduction of the first scientifically tested sports shoe weighing 96 grams. The next modification in the designs process was seen in 1968 with the introduction of cushioned shoes and brush spikes.
At the Montreal Olympics in 1976, an athlete who was the winner of the 10,000 meters race was photographed wearing a brand name running shoe. The first televised Olympics in Mexico quickly led to a great marketing opportunity as sports companies began to sponsor celebrities to wear their products at sporting venues.
During the 1980s and 1990s sports footwear became fashionable to wear as everyday comfy items for all ages. Today sports footwear is sold to as many non-runners as much as they are to runners. The history of running shoes commenced with the patented idea from Wait Webster and since this initial concept it has progressed today into a popular form of footwear worn by all types of people.
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