Considering that the new Google update had concentrated so much on "content farms" and stressed the truth that they are now trying to find more QUALITY content, it's not really a lot of work to give them what they need.
Let's think from the user's perspective. Forget which you do SEO for the present time and just consider yourself when you go to Google and type is often a keyword find something. Ask yourself: What are YOU expecting from Google? Which email address details are you looking for? Which ones will you just look at their titles and skip right down to the next one? What's going to piss you off?
Why don't we get to that one by one. Firstly, you're definitely expecting Google to give you information - means to fix what you're trying to find. What will piss you off? Well, the greater you have to "dive" inside search results to locate what you want, the harder this wastes your time and energy, possibly causing you to angry if you need to go through a couple of pages without finding what you would like. Now Google's interest is just the same as yours. Google would like to PLEASE you. How so? By putting the pain you are most likely to WANT presents itself the serp's making it much simpler for you to believe it is.
Are you beginning to get where I'm via? Do this for every and every keyword you optimize for. Let's try, by way of example, "weight loss". What would the person want by seeking "weight loss". At this point, "weight loss" is often a relatively broad term. The user is still on the starting point. They would like to EXPLORE their options. They want to see what's with this virtual internet world about weight-loss. So give them what they want, therefore giving Google exactly what it wants. Folks who wants, DO NOT put crap and optimize it for the keyword. It is a huge waste. Now I wouldn't opt for this keyword because besides it's extremely competitive, additionally it is pretty broad and doesn't allow me to properly speculate the users' intentions from typing the keyword. If the user continues to be exploring options, they're unlikely to purchase anything. The best longterm option is to placed an informative article that basically sums up what fat loss sites offer on the web and slap Adsense there. Now looking at another keyword, "weight loss product", now what a totally different situation. The person obviously would like to buy. So if you give them a "product", you're pleasing them, thus pleasing Google as well. So the important thing, analyze the pain you are offering and get keywords that the users would type to REACH your offer. Don't optimize for related/broad keywords the user may have no curiosity about reading.
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