I spend countless hours counseling and mentoring people who are attempting to start businesses, who are either trying to use the internet as a primary marketing tool, or who are trying to run completely online businesses. Many of my mentees are frustrated. They were either lured into their businesses by some slick advertising, or started their businesses thinking that an internet business would be a simple thing to make money with.
The exasperation many of the people I work with feel is completely understandable. My job is to explain to them the realities of an "internet" business. My purpose in writing this article is to help some of you, who are in the same or a similar situation, to understand the realities of internet business, and to encourage you that there is a paycheck, if not a pot of gold, at the end of the internet rainbow.
So, here are a couple of principles regarding starting and running an internet business.
1. Don't believe the people who say it's easy!
Running an internet business, running a multi-level marketing business, or running a brick and mortar business all have something in common: It takes work, skill and knowledge to be successful. You never, never, never get something for nothing. And running a successful business requires hard work and dedication. One of the reasons that "brick and mortar" business are successful is that the owners have a huge financial commitment upfront. Much of the time, because it doesn't cost a great deal of money to start an internet business or an MLM business, the level of commitment required to succeed just isn't there. You must, must, must put in the same level of work that you would if you had borrowed $100,000 to start a brick and mortar business.
2. Running a Successful Internet Business Requires knowledge and skill
Twitter, Facebook, Articles, Blogs, Craigs List ... the list is almost endless. And because social networking is so new, the rules, and the way to be successful change almost daily. In order to find success on the internet, you must be dedicated to learning as much as possible. Subscribe to blogs. With a little digging, you can find thousands of free sites and free blogs you can subscribe to to learn what!) available to you to learn. It's easy to get sucked into buying people's "programs" for success, when, in truth, there's a lot of great, free information availabe if you want to learn. But you absolutely must learn!
3. Work Hard
It sounds cliche, but the truth is that you can't be successful if you're not willing to put in the time and effort required to be successful. Anyone who tells you that all you need to do is put up a website and deposit your checks, is dead wrong. It doesn't matter whether you are opening a running store on main street or an internet business, you have got to put in the hours required to be successful.
Author Resource:
Mark "Slim" Albertson has co-written two books and dozens of published articles over his 22 year career helping entrepreneurs. Slim puts his time into his blog, teaching people cutting edge tools and techniques of running an internet or successful MLM business. Subscribe for free at http://smallbiznewz.blogspot.com/
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