No matter what you call them sneakers are the main choice of footwear for the younger generation. The are not only comfy that have an associated fashion status, this has come about due to celebrities and famous sports people who use and endorse them. But out of all the brands which is the international popular sneakers of choice?
One of the brands everyone will know of is Nike, the swoosh logo and the trade mark Just do it slogan are known around the world. The Nike brand has been in existence since 1972 and has some big names that opt for this sports shoe. The likes of Michael Jordan, Tiger Woods, Roger Federer and Maria Sharapova all choose this band over the other available to them.
Adidas is another well known brand and has been around since 1924, it is the worlds second largest sportswear producer and even had the world famous singer come actress Madonna endorsing their products. Some of this brands most famous wears include Roberto Carlos and soccer star Michael Ballack.
ASICS which stands for anima sana in corpore sano, a sound mind in a sound body, have been producing quality shoes since 1949 and have become a very desirable brad for runners. They also sponsor many teams around the world.
The Converse brand is currently seeing a resurgence in fashion status. The company started out back in 1917 and in addition to its trade mark ankle sneakers they also have a range of safety work wear shoes that mimic thier all star range.
Fila are another of the words favoured brands and is a relatively new comer. This brand emerged in the 1970s and is now South Koreas main and largest company in the sportswear field. Famous people who endorse or wear this companys products include Paris Hilton and Michael Schumacher.
Lastly there is Reebok, the company began life under a different name back in 1895 and was re-branded in 1960. Names such as Jay-Z, 50 Cent and Scarlett Johansson all have their own lines with the company. Reebok also sponsors the English soccer team Bolton Wanders and their new ground is even called the Reebok Stadium.
These are only a few brands but are the ones that top the charts when it comes to international popularity. This is not only from a consumer point of view but from a commercial one as well; each of these brands has their hand in a number of projects or sponsorship deals which raises their profile and their overall reputation.
The more exposure a brand gets either via sports men, woman and teams or celebrities the more their sales and reputation increase, this helps propel them further up the popularity ladder.There is no one brand that can be crowned international popular sneakers of the world, but there are a number of brands that sit equally in that position.
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