Finding the right software to make a website for your small business is an exciting and important decision for business owners. You'll want to be certain that you are able to get online quickly and easily, without having to deal with too many technical details.
Some website software requires you to have some computer design knowledge already. Other programs have tutorials or step-by-step "wizards" which guide the business owner through the setup process, displaying various choices in sequence.
First, determine whether the website setup software is designed to be used on a single computer, or if it is manageable online. Find out if there will be any additional maintenance fees or add-on software needed to be fully functioning for your business or whether you'll be able to have your website up and functioning right away. A "website builder" type of software may be the most optimal choice for you if your site setup might be more involved.
See what types of designs are available to choose from with the software; most software will have several to choose from, but it may serve you well to have a general visual before picking your software.
Check out consumer reviews. There is a lot of value in being able to access reviews so easily through the internet, helping to make decisions with valuable insight.
Consider whether you want to sell things online and be able to accept payment on your site. Does the software includes a shopping cart and what it requires to be functional and fully secure? Some software includes an ecommerce cart that will work with your site automatically and is all ready to operate with PayPal, Shopping.com, etc. Working in unison with the shopping cart is the inventory management feature. It's a good idea to have software that will track a sale instantly and account for it automatically.
Some website e-commerce software includes a statistics feature, allowing your customers to track their online actions and see things like consumer preferences and general consumer demographics. This type of feature can be of great benefit in helping you select new merchandise for your online store and the information will also be helpful in creating marketing and advertising campaigns.
Lastly, if you run into any future difficulties with your software, determine whether there is technical help available.