Every successful website has some unique characteristics that make them start apart from the crowd. The purpose of attracting visitors might differ from site to site. The website might be a personal site, informational site, business website, social networking website, etc. Ultimate aim of any website is to get maximum visibility.
One of the surest methods for getting higher traffic to your site is to make it appealing to the major search engines. In short use creative techniques for SEO purposes. Put in relevant keywords and keyphrases in the web content. Here when target customers enter keywords in the search box they would automatically be shown your website URL. The competition among websites of similar businesses and types is very much there, which demands something extra and unique from the website.
Keyword selection should be based on the topic of your website and its offerings. For instance a website dealing with cosmetic products for men and women should choose keywords that are included in the web content and are likely to be used by the target customers to locate your website. Higher the proximity of words with that used by the customers, more positive would be the result. Therefore while writing the web content for the web pages, think from customers' point of view and use such words that can be used by them to search your company.
Final aim of any website is to achieve ranking in the first page results of the search engines for specific words or phrase that can direct the customers to your website. Here don't have the notion that size is important in terms of having large headlines on the web pages. It is not important that this would get your site into notice by the search engines. In case of web design also, it is not essential that if you have attractive web design than search engines is more likely to find your site. It would just be seen attractive to your customers.
Next option for making your website attractive to the people is by procuring simple links to your website. Practical way of getting good links from another websites is by linking your own site to another one which reminds them of your existence and thus you can get return links from them. For this you need to have quality web content on your web pages that creates interest in another websites.
Try to keep the website as simple as possible and put in keyphrases that can bring in the target customers. Words of approximately 400-500 are an ideal count for the web pages. Repetition of the keywords should be kept to 3 to 4 times in 400-500 words web page. This is an idea count.
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