Have you found yourself in a position where you're at the top of the search results but you're not seeing much of a return on all the investment? Are you missing the traffic and conversions that should be coming from a page 1 rank in Google?
It's quite possible to have a powerful position in the search engine yet still lose out to your competitors. The problem is not with the link building services you've worked with - they obviously did their job based on your position in the search results. The problem is unfortunately your own - and it's in your titles.
You see, link building can only get you so far but a page 1 listing on Google gets you nothing if people aren't interested in clicking through to see what you have to offer. That's why a compelling title is so important. Without the right title in place the traffic simply won't flow and there's no other way to "force" it. Here are some tips to make sure that your titles inspire people to click and open their wallets:
Your Keywords
If you want your listing to stand out over the others, then you need to get those keywords into your title. Not only does this help with placement but Google and other search engines will bold the targeted keyword in a result that is relevant to an user query. Get your money keywords in your title and watch the traffic start to unfold.
Make Your Title Compelling
Keyword placement is great but if the marketing message is dead in your title then it's just a string of spammy keywords. Be descriptive and put the most compelling info at the front of your title. Avoid stuffing your company name in there and make each page title unique. Want to have the most compelling title? Think benefit statement.
Optimize your Descriptions
Your description is just as important as the title for your landing pages. If you don't optimize your description then Google and other search engines can fill this space with whatever content they choose. Make it keyword and benefit statement rich in order to have the most impact among the search results.
Leave Trails
Listings online that contain links or breadcrumbs will usually stand out more to users in the search results. If your search result also embeds your navigation it's a big eye-catcher. Check your site design to ensure that your navigational elements can be easily indexed and understood.
Link building services can only take you so far. They can get you the positions you need to enhance your visibility but you'll need to optimize your content, title and descriptions so that it provides value and attracts people. Your marketing online should be a mix of user and search engine targeted tactics. Otherwise you'll get a lot of show with very little play.
Author Resource:
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