While people inside the Internet Marketing sector love Internet Marketing for the possibilities it provides, it is also painfully obvious that people who do not work in this sector tend to view it through a highly critical eye. There are however many misconceptions floating around about Internet Marketing and, frankly, the internet in general. The individuals who work inside of it understand just how legitimate and fulfilling it will be and, all the while, it poses an important problem: do you want to be judged for this world in your "offline" life?
A many folks who make money in Internet Marketing use pseudonyms. They make use of fake names because they prefer to keep their Internet Marketing work apart from anything else that they do, particularly when they only do the work part time. Many fresh and part time IMers worry about being found out by bosses and friends. Of course, even though you dont care about that kind of thing, it still is always a question: should you use a pseudonym for your online business?
There are plenty of advantages included in using pseudonyms. The primary benefit, by a long shot, is having the opportunity to create an identity for yourself that is completely separate from your personal life and makes it easier to make sure they stay totally separate. If you operate in an especially rigid or judgemental field offline it is probably very important that you keep all of your internet activities away from their eyes and using a pseudonym will help you protect yourself from that.
If you are interested in work within a few different niches, using a pseudonym will help you be able to do that. This way they'll generate expert and niche identities for themselves that provide credibility to their businesses without having to worry about looking like a dabbler. You need not fear of being asked about disagreeing products or niches because you'll be working in them under different names.
Sadly, however, one of several larger reasons that people do IM business under a pseudonym is that they are trying to evade the responsibilities that come with running a business, like paying taxes. They think that if the enterprise is not conduced under their legal names, then they won't need to worry about any of the money they earn being reported to the IRS. It is very important that you don't fall for this sort of faulty logic. Even if you do business under a different name the cash will still be considered income and you'll be held responsible for it. Further, the IRS will uncover what you are doing and cheaters are always found out.
It's absolutely your decision whether or not you utilize a pseudonym for your online activities. For some people it is much simpler to use a single name for their "real" lives and something different for their "online" lives. Others, on the other hand, think that using just one name makes your life a lot easier because there are fewer things to remember.
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