By now you have no doubt seen that e-mail marketing is the place that the serious money is at. The best strategy is to build a small product and then sell it for a good price to be able to collect the e-mail addresses of the people who buy it from you and then, later on, try to sell other more lucrative products to those people. The plan is that the men and women on the list should already trust you to offer good things so they will be more likely to buy from you when you contact them with e-mail-only offers. Obviously e-mail marketing can be carried out both in good and bad ways.
One of the primary things that you need to understand is that just because someone signs up for your list does not mean that they want to hear from you every single day. Even when you only distribute content (no sales materials), they just do not want to get an e-mail from you every single day. It is far better to only send out just one e-mail a week that contains top quality and highly useful content than it is to send out seven e-mails with half hearted content and a few sales offers. This is when it really is the quality not necessarily the quantity that actually matters.
Make sure that you just deliver more things at no cost than you do for profit. The more you give away for free that they can use, the more likely they will be to take up anything that you do decide to sell to them. Offering data and useful things at no cost shows that you care about them, not just your bottom line, but you know that already. Its luring to put at least one affiliate link into every e-mail but resist. Stick to the advice that you understand is true!
Promote some other peoples offers. This will do a couple of important things for you. It shows the people on your list that your only objective is to help them out and it helps you build the good favor they have for you. It also can help you create relationships that should allow you to market your own stuff to someone else's list. This makes it possible to bring in a wider audience which helps you generate more sales.
If you aren't supposed to distribute loads of e-mails, how exactly are you supposed to do all of this? Create your own personal newsletter. Have individuals enroll in your newsletter and then treat it as such. This will help you do a few things within your newsletter that you would otherwise be attempting to do in a bunch of different e-mails. A newsletter isn't going to have nearly the unsubuscribe amount as a list that only sends out regular e-mail messages.
The actual truth is that if you would unsubscribe from an individual who is doing the same thing that you are doing to others then you know that other people are going to want to unsubscribe from you. Do not ever send out anything to anybody that you wouldn't want to come across in your own e-mail box. If you practice this essential little bit of common sense, you should be in a position to make quite a large profit through e-mail marketing.
Author Resource:
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