Lingerie is a term for fashionable and possibly alluring undergarments. The term in the French language applies to all undergarments for either gender. In English it is applied specifically to those undergarments designed to be visually appealing or erotic. Lingerie usually incorporating one or more flexible, stretchy materials like Lycra, nylon (nylon tricot), polyester, satin, lace, silk and Sheer fabric which are not typically used in more functional, basic cotton undergarments.
The concept of lingerie as visually appealing undergarment was developed during the late nineteenth century. Lady Duff-Gordon of Lucile was a pioneer in developing lingerie that freed women from more restrictive corsets. Through the first half of the 20th century, women wore underwear for three primary reasons: to alter their outward shape (first with corsets and later with girdles or bras), for hygienic reasons, or for modesty. Before the invention of crinoline, women's underwear was often very large and bulky. During the late 19th century, corsets became smaller, less bulky and constricting, and were gradually supplanted by the brassiere, first patented in the 20th century by Mary Phelps Jacob. When the First World War broke out, women found themselves filling in men's work roles, creating a demand for more practical undergarments. Manufacturer began to use lighter and more breathable fabrics.
As the 20th century progressed, underwear became smaller and more form fitting. In the 1960s, lingerie manufacturers such as Frederick's of Hollywood begin to glamorize lingerie. The lingerie industry expanded in the 21st century with designs that double as outerwear. The French refer to this as 'dessous-dessus' which basically means innerwear as outerwear.
The lingerie market at the turn of 21st century was driven by the advent of modern technologies and fabrics that help in designing innovative products such as laser-cut seamless bras and moulded T-shirt bras. Designers are putting greater emphasis on rich-looking fabrics, laces, embroideries and brighter, more daring colors.
The global lingerie market in 2003 was estimated at $29 billion. Bras accounted for 56 per cent while briefs represented 29 per cent of the lingerie market in 2005. The world's largest lingerie manufacturer, Victoria's Secret, operates almost exclusively in North America. The European market is quite fragmented, with Triumph International and DB Apparel leading the market.
Since the mid-1990s, women have had more choice in bra sizes; the focus has changed from choosing bras in an average size to wearing bras that actually fit perfectly. In the UK, for instance, the media is fueling an awareness campaign about the need for each woman to have a proper bra fitting before every purchase.
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Love it lingerie is a leading supplier of plus size bras
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