Email marketing is an extremely powerful marketing method, but it'll only work if people open your emails, read them, and take action. You need to be able to craft subject lines that work, so we'll present some nifty subject line tips designed to help you.
One strategy that's pretty fast and easy is to study subject lines from other emails; either your own or those from other marketers. Reading your emails can offer some clue as to whether or not you're improving, but you can also look at your conversion rates, as well. If you know you have some weak points in your copy, then you should be able to spot them. The secret to writing effective email subject lines is constant improvement. If you feel that you've not delivered in the past, see where you went wrong and try not repeating it in your current campaigns. Keep good records of all you do with your email marketing because it can be valuable in the future. Once you make this a regular activity, you'll realize how easy it is to actually write better subject lines each time.
A smart tip to write a series of effective email subject lines is to continue the conversation. Ok, the thing to do is write your subject line in such a way that it flows smoothly to the main copy of your email. You can write half of the thought in the subject line, and then continue into the body. This is an easy technique to use, but don't let your readers get used to seeing it. What you'll be doing is playing on the readers sense of curiosity, but don't make the subject line too bland. This is nothing new, but it is effective, and the success of it rests very much with what is written - not just using the technique. It's important to write it in a way that builds a genuine feeling and desire that the person must find out the rest of the sentence.
One particularly nasty you'll have to put up with are the spam filters your readers have in place. Spam filters work on the idea that certain words indicate the possibility of spam, and if your emails have too many of them... boom - in the spam filter. Spam filters search your emails for trigger words, so just Google those words and then keep them out of your email copy. You can easily Google this information and then be forewarned about using them.
All in all, e-mail marketing can be very complicated if you don't work at keeping the details organized. The subject lines of your e-mails are one of the most important parts of your campaigns. Even when you are sending out a fast newsletter you need to focus some attention on your subject lines so that people will want to open the mail and read what you have to say.
Author Resource:
Have more sophisticated tactic to generate list through the use of Social Squeezer and declare this unique product at social squeezer bonus page.
![[Valid RSS feed]](http://www.look4articles.com/images/icon_Rss.png "XML Feed For RSS"){kind=icon}
Category Rss Feed
Print This Article
Add To Favorites
![[Valid RSS feed]](http://www.look4articles.com/images/rss.jpg "XML Feed For RSS")