A key factor for a successful jewelry business is to know a lot about the pieces you sell, including the way in which they were created and the history behind the materials used. All this information can prove, not only your interest and knowledge of the business, but an interesting way of pulling customers in and getting them interested in what you are offering, much more than a ring, or necklace, or pair of earrings…
This is the case of enamel pieces. Enamel jewelry is an ancient craft that is now coming back to life in a strong way among young and modish people. But, why is this?
In order to understand the reasons, let’s take a look at some of the history behind enamel jewelry. It was tremendously popular in the early beginnings of commerce, when the Egyptians and what later became the Greek Empire used enamel to create jewelry pieces to enhance beauty and show status. Later, the Roman Empire followed their lead.
Enamel jewelry relics that have been found confirm that the Greek sailors, who spent a lot of time in high seas and rocky slopes, cherished its durability. This craft moved on to the Middle Ages, becoming a part of the lives of middle working classes and merchant people who could not afford precious metals and stones. Enamel jewelry was popular for many centuries, until it was substituted by new and more elegant styles during the Victorian Era.
However, enamel pieces are popular again today, due to the renewed interest in New Age Spirituality and eco friendly lifestyles that cause the tony set to be attracted towards enamel’s simple elegance. Enamel jewelry normally incorporates natural and organic motifs that show great affinity towards the earth and its survival.
Most commonly, enamel jewelry pieces appear as brooches, pendants, rings and medallions, which although they lack the shine of precious metals, offer an affordable and interesting way of expression and set the user apart from the materialist wave that is currently swallowing the world. Enamel jewelry lasts a long time due to the way it is created, making each piece very cost effective in comparison to other kinds of jewelry.
Each artist gets inspiration from many different sources. While many find their muse in New Age symbols and designs, others venture into more modern eras, making this type of jewelry very popular among people of all ages. The themes are endless, and the creator’s creativity has the last word.
Experts recommend that when acquiring enamel jewelry, you should research the creator and its purpose, since this is an art with great meaning and strong identity. You may even ask your jewelry wholesalers for an artistic vision statement to offer to your clients with every purchase, as a way to add more value to your pieces.
If you liked this article, tell all your friends about it. They’ll thank you for it. If you have a blog or website, you can link to it or even post it to your own site (don’t forget to mention www.paradisojewelry.com as the original source).
Author Resource:
Alison Takvorian writes articles for Paradiso Jewelry, a leading jewelry wholesaler in Los Angeles. Paradiso Jewelry offers unique and elegant jewelry for distributors at amazing wholesale prices. Find out how you can become a distributor at http://www.paradisojewelry.com
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