Article marketers have been very creative with the type of articles they submit to publishers and article directories. Most article directories only allow targeted product reviews if the author compares two other similar products. But the times, they are a changing.
That s right; the major article directories are changing their policy about single product review articles. That doesn t mean you should start submitting poor quality spam articles. It means you can now include more quality information about the product or service you re reviewing.
Facing the Bitter Truth
Consumers go to the Internet for information about products they want to purchase. Article directories have now realized how they limited their readership and the information available to readers. Allowing reviews gives article marketers the opportunity to relay real, hard information about a single product or service without being declined publication.
Article directories and publishers who use articles in newsletters, websites or e mails still deserve the same quality information. Don t let the quality dissipate just so you can push a product. Your articles may be declined if they read like spam.
Maintaining the usual keyword density should be an easy task now that you can use the entire body of the article to promote one single product or service. Look for long tail keywords and phrases you can implement into your articles to increase visibility.
Alexa and Search Engines Love Reviews
Quality information creates sales. The articles of yesteryear have helped you build a loyal readership and create some serious business for your website. You ve probably even seen some increases in backlinks and page rank from your article marketing efforts.
Now is the time to ramp up your article marketing campaign and really get to the nitty gritty of writing quality product reviews. Rewrite your old articles to include only the product or service you originally planned to promote. Write new articles and include quality information your readers want.
Consumers Love Authentic Reviews
Be honest with your readers. Submit reviews on products and services that you actually use. Paid reviews don t help your standing as an author, they only sell products.
Consumers purchase from people they trust more often than random websites. Low price means nothing if they don t see a guarantee or a name they can trust. Build a relationship of trust with your readers by providing quality information they expect from you.
Articles, Articles and Reviews
Continue your normal article marketing campaign but put an occasional twist on it. Give your readership a reason to continue coming back for more. Give publishers a sense of pride in displaying your articles and reviews in their newsletters, blogs and websites.
Article directories, like all things technological, had to evolve with the times. Single topic reviews are more widely accepted by article directories every day. Article distribution services are modifying their rules on articles and single product reviews.
Light a fire under your article marketing campaign by adding in targeted single product reviews from time to time. Use your author resource box to its full potential by linking directly to the product or service you review. Offer your readers a little something extra when they read your next article.
Author Resource:
Twixal, http://www.twixal.com is dedicated to helping you achieve success with your article marketing campaign. Professional ghostwriters go the extra mile to provide you with impressively informative articles and establish you as a professional in your field.
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