There is no better way than asking questions to clarify what your customers or clients want. This principle is very much apt when you offer web designing services. The answers to different questions are best way to strengthen the professional relationship between the web designer and his/her client. There are different questions for different stages of web designing especially before and after the web design work is completed.
Some of the questions that need to be asked by the web designer before taking up the web designing project should be related to the following aspects.
Type of business
If the web designer does not know the clients business, how will the web designer know what is to be offered for sale through the website or the objective of the website? The designer should ask, "What type of business do you do?" The response to this question will help the web designer to decide the purpose, the structure and the layout of the website.
Reputation
The web designer should know the current reputation of the business. The designer should ask, "What is the reputation of your services or products in the market?" If the reputation of the business is negative then the designer needs to present the website in such way that the reputation changes towards positive. If the business is reputed for quality and time delivery of the service it should be highlighted in the website.
Liking of the customer
Some of the customers like to interact in one particular language. There are customers would not like to interact in no other language than the language of their choice.
The designer should ask, "What does your prospective customer like?" The logo, visual content and the color scheme should be liked by the prospective customer.
Targeted Market Segment
The targeted market segment or audience has a direct effect on the text and visual content of the website. For this the designer should ask the question, "What is your targeted market segment or audience?" It is possible that the business may want to capture the niche market or like to increase its clientele.
Competition
A website needs to be designed in such a way that the competition remains at bay. The designer should ask, "Who are your competitors and what is the difference between you and them?" to the business owner. This will let the designer know how to make the web design unique and appealing.
Frequency of updating the website
The designer should try to know the frequency of updating the content of the website. If the frequency is very high then it can have a negative effect on the prospective buyers.
Terms and Conditions of Payment
The terms and conditions of payment should be clarified before taking the web design project is taken at hand so that there is no misunderstanding in the future.
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