Marketing is a challenging and tricky job. If you don't know the tricks in creating an effective campaign, you are likely to end up spending more than you bargained for. So, before you launch a marketing program, it's critical that you plan ahead. You need to know who your target market is and what products or services you are going to offer.
There are actually a lot of marketing techniques you can use. You only have to choose which fits best with your business and your budget. If you have enough marketing dollars, you can always go for billboards, TV ads, and other pricey marketing campaigns. But if you are on a tight budget, your best option is to go for cost effective strategies. You might want to start with the postcards. These cards are among the most economical promotional tools businesses can use today. Your job now is to create a card that is unique and able to stand out among your competitions.
If you are looking for unique ways to design your post cards, here are some creative ideas you can consider:
1/ Create cards that look like a Brochure. Your cards don't have to only have two sides. You can fold them to create more space to write your message and information. You can fold it in 4 panels and arrange your message and contact details appropriately in each panel. The three panels can contain the list of your products and service, and perhaps a short description of each offering. The remaining panel can be used to display your contact details. Be sure to put updated and correct contact information of people get to contact you easily.
2/ Use your cards to teach a mini course. Consider sending a series of cards that contain details on a special skill or expertise. People who don't have time to read lengthy instructional materials will surely find your cards helpful and valuable. Be sure to send your cards on a regular basis so your target customers get to follow the course effectively.
3/ Use then as coupons. There's no better way to entice a customer to buy your product or service than through giving them coupons. Print a coupon at the back of your card which your customers can use when they visit your store. You can also print a series of coupons at the back, which people can use one each month. Even if you are only transacting your business online, people can still make use of the coupons at the back by typing the number code on the card upon purchase in your online store.
4/ Use your post cards as a powerhouse promotional kit. Consider printing several cards each containing tips or ideas. Bound them in one package and send them to your target customers. You can even include them in your packages as labels. These informative cards will surely be kept by people. They might even be encouraged to show it to their friends and family. Just be sure that the tips and ideas you put in your cards are interesting and powerful enough to gain attention from people.
Your imagination is basically your limit in designing and creating your postcard printing. If you are able to design and use your cards well, you can be sure to get the winning edge that you desire.
Author Resource:
Troy Duff works as a businessman and currently runs a printing company that offers postcard printing , banners, magazines, flyers, door hangers, postcards , custom printer and other printed ads.
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