The reason Google is one of the best search engines on the market is because their search results are highly relevant. Google is committed to providing excellent quality to their users and that is what they expect from the sites ranked on page one. There are many people who have successfully reached the first pages of Google and there are many who will achieve the same thing in the feature and this only proves that it isn't brain surgery. However, before you start on your quest to the front page of this major search engine, you should understand that success with Google lies more in persistence rather than strategy. This means that your strategy can be brilliant but you won't see any results unless you keep at it. This article will offer you some advice on how to rise in the SERPs.
Google's main goal is to provide top notch results so they make sure that they know and watch everything that is going on. Thus, you should remember that your audience's opinion is just as important as Google. If people who land on your site as a result of searching for your keyword aren't happy, then they will search for other websites. So if the user response isn't good, and your visitors aren't getting value from your website then obviously something's wrong, and needs to be fixed. If this happens frequently and Google discovers the pattern, then you might find your site dropping in the SERPs. Therefore, you have to make sure you populate your site with content that is designed for your audience. Don't make the mistake of focusing solely on Google, because the only way to impress them is to impress their users.
Try to be the first one who posts news regarding your industry on your site. This is exactly why you find tech blogs like TechCrunch and Mashable hogging the limelight all the time on the front page of Google for popular keywords.
It doesn't matter if your site isn't about content, because you can always create a blog to offer people industry news. If your visitors can read about the latest news in your industry on your site, the latter will be perceived as a valuable site by Google.
If you want to get a good reputation with Google, then minimize the number of outgoing links from your website. The reason is that every link you have heading out can reduce your page rank and pass it on to the other page, which will hurt you. Also, remember that an authority site will always have more links heading in than going out because it provides quality information. Limit the number of outbound links on your site, if you must have them, and make sure to only include relevant ones. Getting to the first page and being noticed by Google is often a matter of simple details. If you've never tried to work on SEO with Google before, don't worry - it will take you a while to figure things out and get comfortable, but ultimately, it'll work out.
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