A good property portal is an extremely useful marketing tool for estate agents or those opting to sell privately. The biggest benefit to you as a seller or agent is that you don’t have to hassle with the marketing of the site, instead you can reap the rewards of the portal’s good positioning on the Internet. Here are some questions to ask before you subscribe:
1. Is the Website Visible on Major Search Engines?
Establishing where the property portal is ranked on search engines is very important. If you are selling property in New York, you might want to do a relevant search for property in New York and see on what page the property portal is showing up. Obviously the higher up on the search engine’s results pages the better.
2. Would You Browse This Site?
Enter the site as a user and do a quick search for property in your area. Is the navigation on the page easy to use and clear? Do you find the layout and design to be satisfying? Is it easy to enquire about a property?
3. Does It Have Unique Website Features?
Find out what kind of features the property portal has to offer, including how many images can be loaded, if there is space for visual tours/videos, maps, on show alerts, etc.
4. Does It Cater To Your Target Market?
Think about the market that will be interested in the property you sell. Will they have access to the Internet and will they be able to use the site.
5. What Are Your Clients’ Needs?
Clients like to know that you are advertising their property on all the mediums available to you. If they suggest you advertise on a property portal you might want to give it some thought.
6. Is Your Competition Advertising on the Site?
Before you sign on the dotted line, browse the website to see if your competition is advertising on the site. That will be a good indication for you to follow their lead.
7. What is the Website’s Reach?
Find out if the website has any other affiliate sites that your property would appear on. Also asked if they have a mobile site so cell phone users would be able to browse the site.
8. Are You Getting Value For You Money?
Shop around to see what other property portals are charging and what you are getting for your money. Make sure that the one you choose has a good technical support department so you can contact them should you have any queries.
9. Is the Website Advertising Off Line?
You want to subscribe to a property portal that is the most dominant player in the market. This means that the site will have to do a lot of marketing not only online but also offline.
Property portals are a great way to advertise your property on the Internet. It is cost effective and most of all it gives your listings an international audience that can view your property ads 24 hours a day. Since there are a lot of property portals on the net it is essential that you choose wisely.
Author Resource:
Elizabeth works for South Africa's leading online property portal - SAHometraders which advertises property for sale and to let in all area of South Africa. Visit http://www.sahometraders.co.za for more information
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