The health craze that is currently sweeping across countries all over the world, may light the bulb of a great business idea in your mind. The numbers provided by the Bureau of Labor Statistics, suggest that personal training business will grow at a yearly rate of 27 till 2016! So it is only very natural that you may want to invest in personal training business ideas that you feel are profitable. But before you plunge into it, you should also know the terrain well.
This is because; unless you know the lay of the land you will not be able to navigate your way to success. Read on to find out what you should know before going ahead with your personal training business ideas.
The Broad Picture
The following points can help sum up the viability of personal training business ideas in context to the present scenario:
Personal trainer rates can vary between $25 and $200 an hour. There is however, no upper limit for celebrity trainers!
Most trainers are aligned with gyms, fitness clinics or sporting teams. Others freelance and charge clients according to their financial capacity.
Most trainers are also certified by accrediting authorities while some have degrees in related fields such as kinesiology, bio mechanics or sports medicine.
The successful trainers tend to specialize in niches such as weight training, Pilates, Yoga or cardio.
The most important factor that leads to the success of a personal training business idea is the trainers’ ability to motivate. It involves setting examples by own fitness and lifestyle that clients can look to emulate. This is why personal training can often involve wellness and nutritional coaching as well.
Carrots and Sticks
The following pros and cons need to be given careful consideration before you give concrete shape to your personal training business ideas.
Pros:
People who hire you as personal trainer will probably never be the types to give you any trouble with payments if you are able to help them. In fact they are usually rich enough not to bargain!
You will get great satisfaction and encouragement when a client will actually attain his fitness goal by following your exercise regime and dietary suggestions. And what’s more, the credit will be entirely yours!
Because of the above two factors as well as the limitless earning potential, personal training is best done as a business rather than as a job.
Cons:
It can take considerable time to develop your client list. Reputation, as they say, is indeed tough to build!
You will have to deal with lethargic people who may want chiseled bodies overnight! You may have a difficult time in rationalizing their goals, pushing them to train harder and be patient, all while not upsetting them!
You will also have to put in extra effort to maintain and improve your own shape. After all, your clients will expect you to ‘walk the walk’ and not just ‘talk the talk’!
After going through this discussion, you will probably feel that personal training business ideas can be rewarding if you are dedicated enough. The benefits certainly outweigh the drawbacks and thus it is a great business idea indeed!
Author Resource:
Chris McCombs owns the blog http://www.kickbacklife.com/ where he offers personal fitness trainers and boot camp training instructors advice on how to market their fitness business
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