Within the last few years the competition has been raised noticeably on Google's paid ad platform, referred to as Google Adwords.
Increasingly more advertisers are becoming tuned in to how cost effective this way of advertising can be for a business and so are testing it.
Sadly this elevated level of competition has a massive disadvantage - an increase in costs.
You see Google Adwords is based on a bidding model, so naturally when more people are bidding, the price of those bids goes up.
Exactly what can you do to get the biggest bang for your buck and not just lower your ad costs, but additionally increase the performance of your advertising campaign?
Well there are a few different actions you can take, however in this post we'll be talking about composing highly effective advertisements.
If the ad is more engaging when compared with the competitors, you're going to get additional clicks and what happens is Google provides benefits to businesses with larger CTR's by providing them lower bid prices.
This is done because Google is undoubtedly interested in long term earnings, and they're going to generate more revenue from the ads that people actually click on hence they help you to supercharge your advertisements and incentive you as a result.
Now how are you able to make those ads more persuasive?
The very first thing you can make improvements to is the heading which is the top line of your advert.
Of course this will be the very first thing that stands out therefore it must have impact.
The easiest way to be sure of this will be to get your primary search phrase into the ad's title because the search term will display in bold when it is in the advert therefore it will immediately stand out to the person searching.
Another method you need to use will be to make certain you have some kind of compelling benefit into the advertisement.
For example, lets say you're a wedding photographer and you are trying to attract brides to be, you may give a free engagement photography session as an extra. This needs to be included in the advert.
Anything you can easily include in the advert that could immediately communicate that there is something of value available can easily help the advert be noticeable.
Last but not least it is wise to be testing fresh ads. Adwords gives you the opportunity to test different adverts meaning you can run many ads simultaneously and then see how effective they are.
You can then choose the best performing advert, think of a few fresh ads to test out and begin the full process yet again.
In this way you are going to consistently be boosting the CTR's and as a result Google will eventually reward you by giving you cheaper ad costs.
So to guarantee that you're doing the best possible job with your PPC campaigns make sure your keywords is part of the title, plainly articulate some type of strong benefit and be sure you are constantly working on brand new adverts as well as working to improve the overall campaign.
Author Resource:
Photography-Marketing.org is a marketing and advertising consultancy that specialises in photographer seo and helping clients boost their search rankings for key words such as wedding photographer scotland & professional photography website templates
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