The shirt design as we at the present know it was built in America, but started in Europe. During W.W.I, American troops wore wool uniforms during very warm summer days in Europe and noticed European soldiers wearing agile cotton undershirts. U.S. military force discovered that the lighter cotton undershirts worn by the French armed force were cooler in the hot season of the year and dried faster in the cold season of the year. The cotton tee was on its way.
By W.W. II, both the Sea force and the Troops hadincluded the t-shirt as regular issue underwear. Its military usage made the t-shirt a symbol of masculinity and strength while still being good feeling and versatile. After the war this way of speaking exploded in popularity in the United States and were called 't shirts' as a result of their design, with the term formally entering the Merriam-Webster's dictionary in the 1920's.
While acquiring steady momentum throughout the 1930s, the shirt obtained a major setback in the film 'It Happened One Night' when Clark Gable took off his shirt to reveal no clothing worn under outerwear at all. Up until the 1950's, t-shirts were still considered clothing worn under outerwear, until John Wayne, Marlon Brando, and James Dean shocked Americans by wearing their "underwear" on T.V
Hollywood inevitably had the largest impact on the standard tee with such iconic images as Brando's shirt in the 1951 'A Streetcar Named Desire' and James Dean's unforgettable white t-shirt in 'Rebel Without a Cause' in 1955, which made t-shirt wearing cool and rebellious. Women throughout the United States loved to look of the bare chest, and men across the nation followed suit by wearing nothing under their shirts.
Shortly beforehand shirts had their first quotes printed on them. By the late 50's slogans and emblems were very common, and it was not long before the regular plain white made way to a variety of colors.
In the late 1950's and early 1960s the shirt underwent major changes-in form and in function. The blank canvas of a crisp white tee soon inspired savvy marketers to use the shirt as an advertising space that was not only cheap to produce but was extremely mobile and visible.
Advances in Screen-printing gave everyone the opportunity to print on tees. Tie dying also become catchy in addition to other forms of the t-shirt , such as tank tops and muscle t-shirts. In the late sixties and seventies, every person began to realize that printing on t-shirts could be a money-making business. Rock and Roll bands and professional athletic teams started to make massive profits selling personalized screen printed tees.
At this time the influence of the humble tee reaches every high street and back alley across the planet. TV personalities have increased the recognition of custom t-shirts and "message shirts" by wearing them on highly rated shows and personalities have used them as a way to communicate with the audience. This is an evidence to the inherent popularity of the satisfaction, style and robustness of the elementary shirt and, above all, its versatility.
Author Resource:
My name is AvantusX, I'm art director working for some digital company in Brasil. Sometimes I create websites, articles, posters, camisetas , sounds and other things for pleasant people.
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