The individual online marketer and small business knows all too well how difficult it can be to keep visitors involved and coming back for more. However, keeping the visitor interested and engaged, and staying for significantly longer, is another important matter. As we all recognize, there are several site elements that will influence those two outcomes. Your unique results will be determined by what you know related to site stickiness plus several other things. There are possibly close to ten or more site features that will each contribute to visitor behavior. You could easily begin with site testing by doing the simple split test. Optimizing your site for the stickiness component is one thing we believe most small businesses fail to do, successfully.
Perhaps you already understand that your site has but two or three seconds to create a positive impression on a person. The outcome will be whether that person continues reading or not, and that is merely how it is online. Your site has a homepage, and you need to pay specific attention to that part which is over the fold. Whenever anyone arrives on your site, that will be obvious to them, first. Do not make people guess as to the reason your site is out there, and that must be very apparent in the above the fold area. In the event that you have a branding proclamation about your site, then that will be best to have on your home page. People will never stay long if they are unsure why your site even exists, so make sure you make them aware of right away.
You must choose your site design elements, including colorings used, based on your current market and target audience. Each niche market will not be the same as far as what is most effective with them. Based on your research, you should have a main group of colors to pick from. If you are cynical, then generate the new site and split test it with your previous site. Think about common sense questions such as what do the people in your market value as it concerns your business. If your market is filled with crazy energy then your colors can enhance that aspect. If you guess at this, then it is super easy to reinforce or suggest the opposite feeling which is not a good idea. There's an entire body of information specialized in colors and moods, and it's a good idea to get familiar with it.
It is widely recognized that a judgement and decision will be made about your site in just several seconds. You can always test putting some kind of eye catching visual that will get attention, immediately, and help to get people curious. The objective here is to make them look at it and with any luck , gather some attention energy. After that, make sure you have persuasive information connected with it. It doesn't matter what method you use, with or without a photo, just be very sure you obtain their attention. Naturally you do not want to bother people with this tactic, but instead you want them to remain reading. What you're also doing is reinforcing the idea to stay there just a little bit longer. Obviously, the more you draw people into your website, your overall success rate will be much improved.
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