Stories are definitely the most powerful form of persuasion that have been consistently used for untold centuries. There isn't an audience that simply cannot be moved by a good tale. So that means they are extremely flexible and wide-ranging in application. Stories have an effect on us deeply for a number of reasons. Advertising is certainly one place in which they are extremely effective. Human nature has become conditioned over time to emotionally engage in stories without difficulty. Marketing and advertising is about human emotions because all buying decisions originate from emotions and not common sense.
If you have tried to compose your own sales copy, then you already intuitively understand many of the obstacles facing you. Just one massive speed bump is the mistrust and complete skepticism held by all your readers. That is generally known as resistance and it exists for a number of reasons. When you include a story in your article, you can bypass the skeptical attitude. You trigger your readers' imagination when you tell a story very well. The story engages the reader's emotions, allowing them to set aside their uncertainties and suspicions. Our emotions are a lot more potent than our common sense.
You can include your assorted facts and figures within the story you are telling. That is a far cry considerably more interesting, and much less obvious, than creating a list of boring facts and figures. Logical sales presentations create resistance from the start because their purpose is always to convince the reader. That idea instantly sends off alarms, bells and whistles in the thoughts of the reader. You see, when the reader is engrossed in exactly what is going on in the story, there is a smaller amount chance your facts will likely be viewed the same way. This is the magic of using stories within your marketing and advertising presentations.
Consider the common sales page that is used everywhere on the Internet. Sales copy is made up of many elements including listing all the benefits and often features of a product or service. Well, almost all of those elements are easily included as part of your story articles. When you realize what you want to accomplish with any sales copy, then you may have a large part of your story drafted. A story will probably be suggested by your imagination very easily. Your story should be well engineered, but written in an informal style.
Make a point of doing this together with your next writing assignment. Think of it as an experiment that no one will read. When you do just that, then you will get rid of all the pressure from your writing. Be prepared for an enjoyable surprise once you write because of this attitude. This approach using stories can be used by the best internet writers, copywriters and ad writers worldwide.
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