Any business that has a website understands the issues involved with keeping visitors. One related issue concerns increasing the time visitors remain on the site. As we all recognize, there are several site elements that will impact those two outcomes. So how well you understand and know what to do will certainly decide your outcomes in those areas. You can easily find at least a dozen various aspects of your site, and each will play their part in this process. If you are really serious about your business, then you simply must start carrying out split testing on your site. Eventhough testing is not hard to do, it is very easy to ascertain that most small businesses simply neglect this important activity.
Don't forget that any new visitor who lands on your site will always make a brutal choice in mere seconds. So, if someone leaves that quickly is just a well known fact of online business life. The spot on your site that is above the fold on your home page is of unique significance. That part of your site is of vital importance because that is what people will base their judgement on, more or less. So first of all, you need to make sure people know what your site is about in that area identified as, above the fold. In case you have a branding statement about your site, then that will be perfect to have on your home page. People won't stay long if they're unclear why your site even exists, so make sure you let them know right away.
You really should choose your site design aspects, including colors used, based on your current market and target audience. Each niche area won't be the same as far as what works best with them. Learn the best colors as well as compatible colors to use for your visitors and product. If you are cynical, then create the new site and split test it with your older site. Ask yourself common sense questions such as what do the people in your market care about as it concerns your business. For instance, a younger market that has a lot of passion will respond to energetic colors if the theme is fitting. However if the opposite circumstances exists, then obviously you do not want to use colors that stimulate feelings of high energy. If this is new to you, then just realize that your selection of colors will have an impact on your site visitors.
You recognize there are merely seconds before a website visitor stays or has had enough. One method is to have something very attention getting, but appropriate, that people will notice right away. You desire people to focus on that one thing that is all important. What you can also do is state something in the graphic, or near it, so that will additionally help to create interest. If you use a graphic, or photo, then make sure it is of very good quality and has something unique about it. You also desire to be best suited and create fascination and the desire to find out more information. Maybe you might find that each minute longer they remain, the better chance your site has to make a better impact. All of these strategies can work wonderfully if you implement them properly.
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