If you have a website of your own, you would want it to be viewed by as many people as possible. The Internet has such an influence that people all over the world rely on it for any information on any subject. Needless to say, there are too many websites that are craving for attention. In such a situation, how do you ensure that your website will get the maximum traffic? What do you need to do so that it features among the top three of a search engine result page (SERP)?
Search Engine Optimization (SEO) is a very important for online success. It is that process through which you make your website suitable enough to secure a place among the top few results in a search engine. This is very important because it is only through the leading search engines like Google, Yahoo and the like, that people will come to know about the existence of your website. Hence it’s best that you leave no stone unturned while doing SEO for your website. It might seem to be a daunting task to begin with. After all you will have competitors from all across the globe. But if you are particular and systematic about it, the task can be handled without too many hassles.
Here are the top search engine optimization rules that you can keep in mind from the very outset. But these are just the basics to help you start off with this essential and almost indispensable process:
1. Create a good website. It is important that your website contains sound and relevant information on the chosen topic. The layout needs to be simple, convenient and yet attractive to look at. User friendliness is another thing that you should spend some time on. Too many tabs, or too many required clicks can make your website less visited. And the more popular your site is, the higher it will be in any search engine result page.
2. Framing and distribution of the keywords or phrases are the next most important factor. It is through these keywords that your website is indexed and located by the search engines. Always go for a keyword that is relevant to the subject you are writing on. This is then supposed to be used uniformly in the body text, the title, the Meta tags, so that the minute the term is put into a search engine, it locates your site! Phrasing of the keyword is also important. Run a check on the most popular phrases used by surfers while searching for the topic you are concerned with.
3. The title is another part that you need to be conscious about. The title of your website creates the first impression on the readers. Make it simple and short and use the keyword/phrase in it at least once. If your site has more than one page, treat each of them as separate websites. In other words, all of them should have different titles that will be pertinent to the things discussed in that particular page. A single general title will do you no good when it comes to search engine optimization.
If you follow these three basic rules of SEO, your website is likely to be among the top in the SERP.
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