There are two main extremely powerful benefits to a professional photographer to have a blog which they keep well maintained
The first is to build associations with the customers and prospective buyers.
A blog is an excellent solution to engage with your audience with regards to your business and also present examples of your photos for them to see for themselves what you've been doing.
The other reason has to do with internet traffic.
If a photography site has a blog linked to it which is routinely refreshed then it's immediately going to have an advantage over a website that is inactive and hardly ever has new content added.
Google really loves new content and in addition it loves sites with lots of relevant web pages instead of a website that only has a few pages that are never modified.
Now having a blog is excellent, but if there is a Wordpress blog connected, you may go even further and leverage the fantastic Wordpress plugins available to completely optimize your website and grab even more free traffic via Google.
As a result this will almost certainly result in even more paying clients and so the potential rewards are excellent.
1 - Plugins For SEO
The first type of plugin it is advisable to install is an SEO plugin.
These kinds of plugins supply you with a lot of control of optimisation of a site.
So for stuff like the post titles, your meta keywords as well as meta descriptions tags you are able to optimise each page at that time when you are writing it.
Most of these plugins will usually have a whole range of other options, nevertheless the main point is supplying yourself the opportunity to customise your page titles and descriptions to optimize your google traffic.
2 - Image Optimisation Plugins
For a wedding photographer a major part of your site is undoubtedly your photos.
What a lot of webmasters don't understand is that images play a role in the website's total SEO. Thus a few of the things you could do with the images to further improve your SEO include:
Make use of your keywords and phrases within the picture file name for example wedding-photographer-austin-tx.jpg.
Add key phrases within the title and alt meta tags for each and every photograph
Compress your photos - a sluggish loading website could get punished in the search engines. It's not essential to have an uncompressed photograph on a website at any rate, so boost your site's loading speed by reducing their size.
You'll find plugins online which can help you take care of these image optimisation tasks so that you won't need to learn how to alter website code to do the job
3 - Internal Linking
One of many ways of improving your website's search positions using your blog is to harness the strength of internal links.
Therefore you would link your blog content to the different important pages on your main site with your search phrases as the anchor text of this link.
There are several plugins on the web that can certainly help automate these jobs .
So should you be currently using a blog, make sure that you're getting the most out of it by optimising it for Google.
Author Resource:
Photography-Marketing.org is a marketing consultancy specialising in marketing for photographers and helps clients boost their positioning for key phrases such as wedding photographers in toronto , ottawa wedding photographers & professional photography website templates
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