If you're a marketer who understands that the longer your name is in front of your customers and prospective customers, the better off you are, then you probably also understand that promotional products are an useful tool, a great way for you to keep your name in front of your target market inexpensively. However, you probably are not using promotional products fully.
When my daughter was in kindergarten, her school had a magic show for her and her classmates. The magician, it turns out, was quite good at marketing with promotional products. He gave my daughter a bag to take home and do magic tricks with me and my wife. It contained a large array of trinkets that were specifically meant to engage my daughter's attention. It also contained a large, fake, one-dollar bill with the contact information for the magician, and some tips on creating magic. And a message for the children, which the magician read to them before leaving. "I'll come to your birthday party and put on a show for you and for your friends. Just ask your parents to give me a call."
As soon as my daughter got home, she wanted to do some magic tricks for me. She started with the dollar bill. Could I call the magician and tell him it was okay for him to come to her birthday party? Then she made a red ball disappear and appear. Then she asked me if I'd called the magician. Before the day was over, she'd asked me 47 times. I counted. I was impressed with the magician's marketing skills. Yes, 6 weeks later, the magician did attend my daughter's birthday party. I would never had invited him had it not been for that dollar bill and the promotional products in that bag he gave my daughter.
In other words, promotional items that speak to children work well.. Because children are great and tireless sales people. Engage their attention and they work really hard on your behalf.
Not every product or service is as suited for children as magic and clownsI do understand that different products and services are farther removed from what interest children than magic acts. If yours does, make sure to use promotional items that appeal to them. If yours doesn't, can you still use promotional products that get children's attention? If your message is in front of the parents because you gave them a personalized mug and and you get your message in front of them through a promotional toy, you are ahead.
Children like toys, that's obvious. They also like gadgets and novelty items - wizards, dolls, action figures, dogs, cats, balls, fairy wands, stop watches, flash lights and other such things.
To conclude, don't leave children out of your promotional marketing campaigns. Find a way to make it easy for the child to be your sales person.. You will love the ROI. If there really isn't a connection that can be made between your product or service and children, go for amusing your (prospective) clients' inner child. Though it is true that people who receive useful promotional products keep them the longest, it's also true that even adults like to play some times. Think frisbees, balls, checkers and backgammon game sets instead of clocks, notebooks, letter openers.
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