The power of advertisement cannot be denied by anyone. It's just because advertisement is the best way to reach the your both customers: current customers and potential customers. Advertising your business is like investing in your business. You have to be very much familiar with your advertising objectives. Before developing any advertisement you have to make the proper advertisement plans.
Advertisement plans must incorporate the following aspects:
1. Advertising Goals:
Setting goals for advertising your business is the first step in developing the advertising plan. These goals can be set for increasing the loyalty of the current customers, grabbing the competitor's customers, increasing the awareness of customers or generating the immediate sales. Goals must be SMART.
2. Target audience:
"First set the target and then hit it hard." Without knowing about your target audience your every hit will be worthless. So answer yourself that which audience you want to serve and try to gather information about your target market. You must evaluate the target audience on the following basis:
I. Demographics
II. Desires and needs
III. Behavior
IV. Purchase decision
3. Advertisement message:
Advertisement message must be clear and in-accordance with the need of the customers. You must communicate that why your product or service must be purchased and what benefits you are offering to the customers.
The best way to create the advertising your business is to first attract the attention of the customers, hold their interest, raise desire to acquire your product and motivate them.
4. Advertising medium:
Lastly, you need to decide about the advertising medium to be used to reach to your customers. Select the medium which have high coverage level and the one which customers usually interact with. Following are the list of the mediums that can be used in advertising your business.
I. Television: The best mean to reach the great numbers of people all over the country in short time. You can place your ads in both the cable TVs and in the spot TV channels.
II. Radio: Coverage of radio is also very high and it is the best choice if your target audience is located at the rural areas.
III. Magazines: Magazines are used to grab the attention of the specific target audience. Different magazines offer different purposes like sports, fashion etc.
IV. Newspapers: It is another great idea to reach the target audience and the best medium to attract the business men. It is also useful in the case if your product has existence only in limited cities.
V. Direct mails: It is use to target the highly specified audience. You can write emails to the numbers of your clients and can advertise about your new offers.
Planning is the only way to make the successful execution of advertisement.
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